Who owns the ATHERTON trademark?

The ATHERTON trademark is owned by PEABODY, MORGAN & CO., INC..

What class is the ATHERTON trademark registered in?

The ATHERTON trademark is registered in Class 033 (Alcoholic beverages (except beer)).

What is the serial number for ATHERTON?

The USPTO serial number for ATHERTON is 98017285.

What is the registration number for ATHERTON?

ATHERTON is registered under USPTO registration number 7910821.

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Updated Sep 29, 2026·27 searches this week

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ATH

USPTO Trademark Record

REGISTERED

ATHERTON

SN 98017285·Reg 7910821·Filed May 28, 2023

Owner PEABODY, MORGAN & CO., INC.

Alcoholic beverages, except beers; alcoholic preparations for making beverages.

ATHERTON (Serial No. 98017285), Registration No. 7910821, is a registered US trademark filed on May 28, 2023 by PEABODY, MORGAN & CO., INC.. This trademark covers Class 033 (Alcoholic beverages (except beer)).

early section 8: August 26, 2031

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Mark Intelligence

ATHERTON (Reg. #7910821) is a registered US trademark that has been protecting its owner, PEABODY, MORGAN & CO., INC., since 2023. The mark covers Class 033 (Alcoholic beverages (except beer)). Goods and services include Alcoholic beverages, except beers; alcoholic preparations for making beverages.. The mark faced 1 opposition proceeding during prosecution.

FILED

May 28, 2023

SERIAL

98017285

REG#

7910821

REGISTERED

Aug 26, 2025

Filing Information

StatusREGISTERED

Filing DateMay 28, 2023

Serial Number98017285

Registration No.7910821

Registration DateAug 26, 2025

Status DateAug 26, 2025

Published for OppositionJul 08, 2025

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlyTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 033Alcoholic beverages (except beer)

US codes: 047, 049

First use anywhere: Apr 15, 1867

First use in commerce: Apr 15, 1867

Alcoholic beverages, except beers; alcoholic preparations for making beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

32 events

REGISTERED-PRINCIPAL REGISTER

Aug 26, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Aug 26, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Jul 08, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 08, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 02, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 06, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS/EMAIL CORRESPONDENCE ENTERED

Jan 27, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jan 26, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jan 26, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

USE AMENDMENT ACCEPTED

Dec 29, 2024

USE AMENDMENT ACCEPTED

NON-FINAL ACTION WRITTEN

Dec 29, 2024

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Dec 29, 2024

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Dec 29, 2024

NOTIFICATION OF NON-FINAL ACTION E-MAILED

TEAS VOLUNTARY AMENDMENT RECEIVED

Sep 29, 2024

TEAS VOLUNTARY AMENDMENT RECEIVED

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED

Sep 29, 2024

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED

NON-FINAL ACTION WRITTEN

Sep 06, 2024

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Sep 06, 2024

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Sep 06, 2024

NOTIFICATION OF NON-FINAL ACTION E-MAILED

TEAS AMENDMENT OF USE RECEIVED

Aug 21, 2024

TEAS AMENDMENT OF USE RECEIVED

USE AMENDMENT FILED

Aug 21, 2024

USE AMENDMENT FILED

AMENDMENT TO USE PROCESSING COMPLETE

Aug 21, 2024

AMENDMENT TO USE PROCESSING COMPLETE

TEAS/EMAIL CORRESPONDENCE ENTERED

Aug 06, 2024

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Aug 05, 2024

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Aug 05, 2024

CORRESPONDENCE RECEIVED IN LAW OFFICE

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

May 12, 2024

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

May 12, 2024

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

NON-FINAL ACTION WRITTEN

Feb 25, 2024

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Feb 25, 2024

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Feb 25, 2024

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Feb 15, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 28, 2023

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

May 31, 2023

NEW APPLICATION ENTERED

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