Who owns the BARBIE trademark?

The BARBIE trademark is owned by Mattel, Inc..

What is the serial number for BARBIE?

The USPTO serial number for BARBIE is 72152228.

What is the registration number for BARBIE?

BARBIE is registered under USPTO registration number 768331.

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Updated Oct 1, 2026·17 searches this week

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BAR

USPTO Trademark Record

REGISTERED

BARBIE

Q: What class is the BARBIE trademark registered in?

The BARBIE trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

SN 72152228·Reg 768331·Filed Aug 30, 1962

Owner Mattel, Inc.

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

BARBIE (Serial No. 72152228), Registration No. 768331, is a registered US trademark filed on Aug 30, 1962 by Mattel, Inc.. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

Section 8/9 declaration window: April 21, 2034

Conflict Analysis

Full conflict analysis for BARBIE (SN 72152228) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

BARBIE (Reg. #768331) is a registered US trademark that has been protecting its owner, Mattel, Inc., since 1962. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other....

FILED

Aug 30, 1962

SERIAL

72152228

REG#

768331

REGISTERED

Apr 21, 1964

Filing Information

StatusREGISTERED

Filing DateAug 30, 1962

Serial Number72152228

Registration No.768331

Registration DateApr 21, 1964

Status DateMay 02, 2024

Next RenewalApril 21, 2034

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 003

First use anywhere: Oct 16, 1960

First use in commerce: Oct 16, 1960

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

21 events

NOTICE OF SUIT

May 06, 2026

NOTICE OF SUIT

May 06, 2026

NOTICE OF SUIT

May 06, 2026

NOTICE OF SUIT

May 06, 2026

NOTICE OF SUIT

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

May 02, 2024

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

May 02, 2024

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)

May 02, 2024

REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

May 02, 2024

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Jan 11, 2024

TEAS SECTION 8 & 9 RECEIVED

NOTICE OF SUIT

Oct 18, 2022

NOTICE OF SUIT

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED

Apr 03, 2014

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 03, 2014

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Apr 03, 2014

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 03, 2014

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Mar 19, 2014

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

TEAS SECTION 8 & 9 RECEIVED

Mar 19, 2014

TEAS SECTION 8 & 9 RECEIVED

CASE FILE IN TICRS

Oct 29, 2008

CASE FILE IN TICRS

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 21, 2004

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jun 21, 2004

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Apr 22, 2004

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)

Apr 21, 1984

REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)

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