Who owns the BE BRILLIANT trademark?

The BE BRILLIANT trademark is owned by Ameriprise Financial, Inc..

What class is the BE BRILLIANT trademark registered in?

The BE BRILLIANT trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for BE BRILLIANT?

The USPTO serial number for BE BRILLIANT is 86689387.

What is the registration number for BE BRILLIANT?

BE BRILLIANT is registered under USPTO registration number 4948011.

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USPTO Trademark Record

REGISTERED

BE BRILLIANT

SN 86689387·Reg 4948011·Filed Jul 10, 2015

Owner Ameriprise Financial, Inc.

Financial, monetary and banking services; insurance services; real estate services.

BE BRILLIANT (Serial No. 86689387), Registration No. 4948011, is a registered US trademark filed on Jul 10, 2015 by Ameriprise Financial, Inc.. This trademark covers Class 036 (Insurance, financial & real estate services).

renewal grace 10y period: October 26, 202625 days remaining

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Mark Intelligence

BE BRILLIANT (Reg. #4948011) is a registered US trademark that has been protecting its owner, Ameriprise Financial, Inc., since 2015. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Jul 10, 2015

SERIAL

86689387

REG#

4948011

REGISTERED

Apr 26, 2016

Filing Information

StatusREGISTERED

Filing DateJul 10, 2015

Serial Number86689387

Registration No.4948011

Registration DateApr 26, 2016

Status DateApr 27, 2022

Published for OppositionNov 24, 2015

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Sep 08, 2015

First use in commerce: Sep 08, 2015

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

32 events

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Nov 18, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Apr 26, 2025

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 23, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 17, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 17, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 17, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 27, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 27, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 27, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 27, 2022

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Apr 27, 2022

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Apr 27, 2022

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Nov 08, 2021

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Apr 26, 2021

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Apr 26, 2016

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Mar 22, 2016

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Mar 21, 2016

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Mar 11, 2016

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Mar 11, 2016

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Feb 05, 2016

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Feb 05, 2016

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jan 19, 2016

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

POST PUBLICATION AMENDMENT - ENTERED

Nov 25, 2015

POST PUBLICATION AMENDMENT - ENTERED

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Nov 24, 2015

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

PUBLISHED FOR OPPOSITION

Nov 24, 2015

PUBLISHED FOR OPPOSITION

ASSIGNED TO PETITION STAFF

Nov 17, 2015

ASSIGNED TO PETITION STAFF

TEAS POST PUBLICATION AMENDMENT RECEIVED

Nov 09, 2015

TEAS POST PUBLICATION AMENDMENT RECEIVED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Nov 04, 2015

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Oct 17, 2015

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 17, 2015

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jul 15, 2015

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jul 14, 2015

NEW APPLICATION ENTERED

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