Who owns the BE HERE. BE GREAT. trademark?

The BE HERE. BE GREAT. trademark is owned by Great American Insurance Company.

What is the serial number for BE HERE. BE GREAT.?

The USPTO serial number for BE HERE. BE GREAT. is 87314279.

What is the registration number for BE HERE. BE GREAT.?

BE HERE. BE GREAT. is registered under USPTO registration number 5228271.

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Updated Sep 27, 2026·19 searches this week

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BEH

USPTO Trademark Record

REGISTERED

BE HERE. BE GREAT.

Q: What class is the BE HERE. BE GREAT. trademark registered in?

The BE HERE. BE GREAT. trademark is registered in Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services).

SN 87314279·Reg 5228271·Filed Jan 26, 2017

Owner Great American Insurance Company

Advertising; business management, organization and administration; office functions.; Financial, monetary and banking services; insurance services; real estate services.

BE HERE. BE GREAT. (Serial No. 87314279), Registration No. 5228271, is a registered US trademark filed on Jan 26, 2017 by Great American Insurance Company. This trademark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services).

renewal 10y period: June 21, 2027266 days remaining

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Full conflict analysis for BE HERE. BE GREAT. (SN 87314279) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

BE HERE. BE GREAT. (Reg. #5228271) is a registered US trademark that has been protecting its owner, Great American Insurance Company, since 2017. The mark covers Class 035 (Advertising, business management & retail services) and Class 036 (Insurance, financial & real estate services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Financial, monetary and banking se.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jan 26, 2017

SERIAL

87314279

REG#

5228271

REGISTERED

Jun 20, 2017

Filing Information

StatusREGISTERED

Filing DateJan 26, 2017

Serial Number87314279

Registration No.5228271

Registration DateJun 20, 2017

Status DateFeb 27, 2023

Published for OppositionApr 04, 2017

Filing Basis & Declarations

Filed as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: May 31, 2015

First use in commerce: May 31, 2015

Advertising; business management, organization and administration; office functions.

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: May 31, 2015

First use in commerce: May 31, 2015

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

14 events

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jun 20, 2026

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Feb 27, 2023

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Feb 27, 2023

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 25, 2023

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

Aug 09, 2022

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jun 20, 2022

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Jun 20, 2017

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Apr 04, 2017

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Apr 04, 2017

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Mar 15, 2017

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Feb 22, 2017

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 22, 2017

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION ENTERED

Jan 30, 2017

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jan 30, 2017

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

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