Who owns the BE THE ALOHA trademark?

The BE THE ALOHA trademark is owned by Shaka Beverages LLC.

What class is the BE THE ALOHA trademark registered in?

The BE THE ALOHA trademark is registered in Class 030 (Coffee, tea, rice, bakery goods & condiments), Class 032 (Beer & non-alcoholic beverages).

What is the serial number for BE THE ALOHA?

The USPTO serial number for BE THE ALOHA is 87726402.

What is the registration number for BE THE ALOHA?

BE THE ALOHA is registered under USPTO registration number 5591810.

BET

USPTO Trademark Record

REGISTERED

BE THE ALOHA

SN 87726402·Reg 5591810·Filed Dec 19, 2017

Owner Shaka Beverages LLC

Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from cereals; bread, pastries and confectionery; chocolate; ice cream, sorbets and other edible ices; sugar, honey, treacle; yeast, baking-powder; salt, seasonings, spices, preserved herbs; vinegar, sauces and other condiments; ice (frozen water).; Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

BE THE ALOHA (Serial No. 87726402), Registration No. 5591810, is a registered US trademark filed on Dec 19, 2017 by Shaka Beverages LLC. This trademark covers Class 030 (Coffee, tea, rice, bakery goods & condiments), Class 032 (Beer & non-alcoholic beverages).

Section 8/9 declaration window: October 23, 2028

Mark Intelligence

BE THE ALOHA (Reg. #5591810) is a registered US trademark that has been protecting its owner, Shaka Beverages LLC, since 2017. The mark covers Class 030 (Coffee, tea, rice, bakery goods & condiments) and Class 032 (Beer & non-alcoholic beverages) respectively. Goods and services include Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from.... The mark faced 1 opposition proceeding during prosecution.

FILED

Dec 19, 2017

SERIAL

87726402

REG#

5591810

REGISTERED

Oct 23, 2018

Owner

Applicant

Shaka Beverages LLC

Entity

LLC

State

Address

1177 Honokahua St, Honolulu, HI, 96825

Country

Attorney

NameJoseph V. Myers III

Law firm

Joseph V. Myers III SEYFARTH SHAW LLP

Docket

115404.00002

Address

1075 PEACHTREE ST NE, STE 2500, ATLANTA, GA 30309, United States

Get pre-filing clearance

AI attorney analyzes your proposed mark against USPTO — Go/No-Go verdict, class-by-class risks, and strategy recommendations.

Run clearance

Filing Information

StatusREGISTERED

Filing DateDec 19, 2017

Serial Number87726402

Registration No.5591810

Registration DateOct 23, 2018

Status DateFeb 27, 2025

Published for OppositionMay 15, 2018

Next RenewalOctober 23, 2028

Mark TypeStandard characters

Attorney Docket115404.00002

Status DescriptionLive and registered, Section 8 and 15 accepted

Filing Signals

FILED

2017

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

Search 15M+ trademarks

Free USPTO lookups by name, owner, or serial number. No account needed.

Search now

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 030Coffee, tea, rice, bakery goods & condiments

US codes: 046

First use anywhere: Jan 01, 2018

First use in commerce: May 13, 2018

Class 032Beer & non-alcoholic beverages

US codes: 045, 046, 048

First use anywhere: Jan 01, 2018

First use in commerce: May 13, 2018

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

35 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 27, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Feb 27, 2025

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Feb 27, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Oct 23, 2024

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Oct 23, 2023

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jun 23, 2022

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 15, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 15, 2022

TEAS CHANGE OF OWNER ADDRESS RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 15, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 15, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 15, 2022

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Apr 13, 2022

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 08, 2020

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 08, 2020

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 08, 2020

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

REGISTERED-PRINCIPAL REGISTER

Oct 23, 2018

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Sep 18, 2018

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Sep 17, 2018

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Sep 06, 2018

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Sep 06, 2018

STATEMENT OF USE PROCESSING COMPLETE

USE AMENDMENT FILED

Aug 07, 2018

USE AMENDMENT FILED

TEAS STATEMENT OF USE RECEIVED

Aug 07, 2018

TEAS STATEMENT OF USE RECEIVED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jul 10, 2018

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

May 15, 2018

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

May 15, 2018

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Apr 25, 2018

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO LIE

Apr 06, 2018

ASSIGNED TO LIE

EXAMINERS AMENDMENT -WRITTEN

Mar 30, 2018

EXAMINERS AMENDMENT -WRITTEN

EXAMINER'S AMENDMENT ENTERED

Mar 30, 2018

EXAMINER'S AMENDMENT ENTERED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Mar 30, 2018

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Mar 30, 2018

APPROVED FOR PUB - PRINCIPAL REGISTER

EXAMINERS AMENDMENT E-MAILED

Mar 30, 2018

EXAMINERS AMENDMENT E-MAILED

ASSIGNED TO EXAMINER

Mar 29, 2018

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jan 05, 2018

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Dec 22, 2017

NEW APPLICATION ENTERED

BE THE ALOHA

Get pre-filing clearance

Search 15M+ trademarks

Run a conflict check

Other Marks by Shaka Beverages LLC

Other Marks in Class 030 — Coffee, tea, rice, bakery goods & condiments

Other Marks by Joseph V. Myers III

Resources

Company