Who owns the BE THE MEASURE trademark?

The BE THE MEASURE trademark is owned by The Milestone Aviation Group LLC.

What is the serial number for BE THE MEASURE?

The USPTO serial number for BE THE MEASURE is 99379683.

What is the registration number for BE THE MEASURE?

BE THE MEASURE is registered under USPTO registration number 8196078.

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Home Search: BE THE MEASUREBE THE MEASURE #99379683

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Updated Sep 16, 2026·12 searches this week

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USPTO Trademark Record

REGISTERED

BE THE MEASURE

Q: What class is the BE THE MEASURE trademark registered in?

The BE THE MEASURE trademark is registered in Class 036 (Insurance, financial & real estate services), Class 039 (Transportation, travel & storage services).

SN 99379683·Reg 8196078·Filed Sep 08, 2025

Owner The Milestone Aviation Group LLC

Financial, monetary and banking services; insurance services; real estate services.; Transport; packaging and storage of goods; travel arrangement.

BE THE MEASURE (Serial No. 99379683), Registration No. 8196078, is a registered US trademark filed on Sep 08, 2025 by The Milestone Aviation Group LLC. This trademark covers Class 036 (Insurance, financial & real estate services), Class 039 (Transportation, travel & storage services).

early section 8: March 31, 2032

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BE THE MEASURE (Reg. #8196078) is a registered US trademark that has been protecting its owner, The Milestone Aviation Group LLC, since 2025. The mark covers Class 036 (Insurance, financial & real estate services) and Class 039 (Transportation, travel & storage services) respectively. Goods and services include Financial, monetary and banking services; insurance services; real estate services.; Transport; packaging and storage of.... The mark faced 1 opposition proceeding during prosecution.

FILED

Sep 08, 2025

SERIAL

99379683

REG#

8196078

REGISTERED

Mar 31, 2026

Filing Information

StatusREGISTERED

Filing DateSep 08, 2025

Serial Number99379683

Registration No.8196078

Registration DateMar 31, 2026

Status DateMar 31, 2026

Published for OppositionFeb 10, 2026

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Aug 27, 2025

First use in commerce: Aug 27, 2025

Financial, monetary and banking services; insurance services; real estate services.

Class 039Transportation, travel & storage services

US codes: 100, 105

First use anywhere: Aug 27, 2025

First use in commerce: Aug 27, 2025

Transport; packaging and storage of goods; travel arrangement.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

10 events

REGISTERED-PRINCIPAL REGISTER

Mar 31, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Mar 31, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Feb 10, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Feb 10, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Feb 04, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jan 14, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jan 13, 2026

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Sep 08, 2025

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Sep 08, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

APPLICATION FILING RECEIPT MAILED

Sep 08, 2025

APPLICATION FILING RECEIPT MAILED

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MIL

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THE MILESTONE AVIATION GROUP LLC

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