Who owns the BEAUTY IRL trademark?

The BEAUTY IRL trademark is owned by CVS PHARMACY, INC..

What is the serial number for BEAUTY IRL?

The USPTO serial number for BEAUTY IRL is 86731927.

What is the registration number for BEAUTY IRL?

BEAUTY IRL is registered under USPTO registration number 5661763.

Sealvo

Home Search: BEAUTY IRLBEAUTY IRL #86731927

Back

Updated Sep 28, 2026·8 searches this week

View on USPTO TSDR Find similar marks

BEA

USPTO Trademark Record

REGISTERED

BEAUTY IRL

Q: What class is the BEAUTY IRL trademark registered in?

The BEAUTY IRL trademark is registered in Class 035 (Advertising, business management & retail services), Class 041 (Education & entertainment services).

SN 86731927·Reg 5661763·Filed Aug 20, 2015

Owner CVS PHARMACY, INC.

Advertising; business management, organization and administration; office functions.; Education; providing of training; entertainment; sporting and cultural activities.

BEAUTY IRL (Serial No. 86731927), Registration No. 5661763, is a registered US trademark filed on Aug 20, 2015 by CVS PHARMACY, INC.. This trademark covers Class 035 (Advertising, business management & retail services), Class 041 (Education & entertainment services).

Section 8/9 declaration window: January 22, 2029

Conflict Analysis

Full conflict analysis for BEAUTY IRL (SN 86731927) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

BEAUTY IRL (Reg. #5661763) is a registered US trademark that has been protecting its owner, CVS PHARMACY, INC., since 2015. The mark covers Class 035 (Advertising, business management & retail services) and Class 041 (Education & entertainment services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Education; providing of training; .... The mark faced 1 opposition proceeding during prosecution.

FILED

Aug 20, 2015

SERIAL

86731927

REG#

5661763

REGISTERED

Jan 22, 2019

Filing Information

StatusREGISTERED

Filing DateAug 20, 2015

Serial Number86731927

Registration No.5661763

Registration DateJan 22, 2019

Status DateOct 06, 2025

Published for OppositionMar 20, 2018

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Aug 26, 2018

First use in commerce: Aug 26, 2018

Advertising; business management, organization and administration; office functions.

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Aug 26, 2018

First use in commerce: Aug 26, 2018

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

Run a conflict check

Search by serial number, mark name, or logo. See conflicting marks ranked by risk with clear explanations of what contributed.

Run conflict check

Status History

49 events

REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED

Oct 06, 2025

REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

Oct 06, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 01, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 RECEIVED

Jun 10, 2025

TEAS SECTION 8 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jan 22, 2024

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Jan 22, 2019

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Dec 20, 2018

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Dec 19, 2018

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Dec 03, 2018

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Dec 03, 2018

STATEMENT OF USE PROCESSING COMPLETE

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Nov 15, 2018

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS STATEMENT OF USE RECEIVED

Nov 15, 2018

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Nov 15, 2018

USE AMENDMENT FILED

ASSIGNED TO EXAMINER

Jul 23, 2018

ASSIGNED TO EXAMINER

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 15, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 15, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jun 13, 2018

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

May 15, 2018

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

POST PUBLICATION AMENDMENT - ENTERED

Apr 06, 2018

POST PUBLICATION AMENDMENT - ENTERED

ASSIGNED TO PETITION STAFF

Apr 02, 2018

ASSIGNED TO PETITION STAFF

PUBLISHED FOR OPPOSITION

Mar 20, 2018

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 20, 2018

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

TEAS POST PUBLICATION AMENDMENT RECEIVED

Mar 16, 2018

TEAS POST PUBLICATION AMENDMENT RECEIVED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Feb 28, 2018

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 13, 2018

APPROVED FOR PUB - PRINCIPAL REGISTER

SUSPENSION LETTER WRITTEN

Sep 11, 2017

SUSPENSION LETTER WRITTEN

LETTER OF SUSPENSION E-MAILED

Sep 11, 2017

LETTER OF SUSPENSION E-MAILED

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Sep 11, 2017

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Aug 17, 2017

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Aug 17, 2017

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS REQUEST FOR RECONSIDERATION RECEIVED

Aug 14, 2017

TEAS REQUEST FOR RECONSIDERATION RECEIVED

FINAL REFUSAL WRITTEN

Feb 14, 2017

FINAL REFUSAL WRITTEN

FINAL REFUSAL E-MAILED

Feb 14, 2017

FINAL REFUSAL E-MAILED

NOTIFICATION OF FINAL REFUSAL EMAILED

Feb 14, 2017

NOTIFICATION OF FINAL REFUSAL EMAILED

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

Dec 30, 2016

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 08, 2016

TEAS CHANGE OF CORRESPONDENCE RECEIVED

SUSPENSION LETTER WRITTEN

Jun 20, 2016

SUSPENSION LETTER WRITTEN

LETTER OF SUSPENSION E-MAILED

Jun 20, 2016

LETTER OF SUSPENSION E-MAILED

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Jun 20, 2016

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 16, 2016

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 16, 2016

TEAS/EMAIL CORRESPONDENCE ENTERED

ASSIGNED TO LIE

Jun 15, 2016

ASSIGNED TO LIE

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jun 07, 2016

TEAS RESPONSE TO OFFICE ACTION RECEIVED

NON-FINAL ACTION WRITTEN

Dec 07, 2015

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Dec 07, 2015

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Dec 07, 2015

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Dec 03, 2015

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 26, 2015

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Aug 24, 2015

NEW APPLICATION ENTERED

Other Marks by CVS PHARMACY, INC.

Additional USPTO filings from the same owner.

OTC

OTC HEALTH SOLUTIONS

86512646

CVS Pharmacy, Inc.

REGISTERED

CVS

CVS/PHARMACY Y MAS

86526508

CVS Pharmacy, Inc.

REGISTERED

CVS

CVS PHARMACY Y MAS

86701150

CVS Pharmacy, Inc.

REGISTERED

INT

INTEGRATED STARS SOLUTIONS

98769033

CVS Pharmacy, Inc.

REGISTERED

Other Marks in Class 035 — Advertising, business management & retail services

Recently filed and registered marks in the same international class.

REC

RECESS IRL

88492236

DRINK RECESS INC.

REGISTERED

BEA

@BEAUTY

90978130

IBMG, LLC

REGISTERED

TCS

TCS BEAUTY BEAUTY ORGANIZED.

99016228

Dawn N Jones

REGISTERED

BEA

BEAUTY EXCHANGE BEAUTY SUPPLY

87768557

Muntaser, Mohamad

REGISTERED

Other Marks by Erich G. Rhynhart

Additional USPTO filings handled by the same attorney of record.

INN

INNOVATION HEALTH

86832031

REGISTERED

AET

AETNA CUSTOM CONNECTIONS

98794350

REGISTERED

THI

THINK CONNECTIONS

98861410

REGISTERED

WEL

WELLPARTNER

86569338

REGISTERED

BEAUTY IRL

Run a conflict check

Other Marks by CVS PHARMACY, INC.

Other Marks in Class 035 — Advertising, business management & retail services

Other Marks by Erich G. Rhynhart

Get pre-filing clearance

Search 15M+ trademarks

Resources

Company