Who owns the BEAUTY IS A CHOICE trademark?

The BEAUTY IS A CHOICE trademark is owned by MEDA - VITA S.P.A..

What is the serial number for BEAUTY IS A CHOICE?

The USPTO serial number for BEAUTY IS A CHOICE is 79291177.

What is the registration number for BEAUTY IS A CHOICE?

BEAUTY IS A CHOICE is registered under USPTO registration number 6268965.

BEA

USPTO Trademark Record

REGISTERED

BEAUTY IS A CHOICE

Q: What class is the BEAUTY IS A CHOICE trademark registered in?

The BEAUTY IS A CHOICE trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 035 (Advertising, business management & retail services).

SN 79291177·Reg 6268965·Filed May 07, 2020

Owner MEDA - VITA S.P.A.

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.; Advertising; business management, organization and administration; office functions.

BEAUTY IS A CHOICE (Serial No. 79291177), Registration No. 6268965, is a registered US trademark filed on May 07, 2020 by MEDA - VITA S.P.A.. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 035 (Advertising, business management & retail services).

Renewal window: February 16, 2027138 days remaining

Mark Intelligence

BEAUTY IS A CHOICE (Reg. #6268965) is a registered US trademark that has been protecting its owner, MEDA - VITA S.P.A., since 2020. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations) and Class 035 (Advertising, business management & retail services) respectively. Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

May 07, 2020

SERIAL

79291177

REG#

6268965

REGISTERED

Feb 16, 2021

Owner

Applicant

MEDA - VITA S.P.A.

Entity

Corporation (Foreign)

Address

Via Bernardino Telesio, 15, I-20145 MILANO

Country

Attorney

NameJeffrey B. Sladkus, Esq.

Law firm

Jeffrey B. Sladkus, Esq. The Sladkus Law Group

Address

1397 Carroll Drive, Atlanta, GA 30318, UNITED STATES

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Filing Information

StatusREGISTERED

Filing DateMay 07, 2020

Serial Number79291177

Registration No.6268965

Registration DateFeb 16, 2021

Status DateFeb 16, 2021

Published for OppositionDec 01, 2020

Mark TypeStandard characters

Status DescriptionLive and registered

Filing Signals

FILED

2020

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

30 events

COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED

Feb 16, 2026

COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED

NEW REPRESENTATIVE AT IB RECEIVED

Oct 15, 2022

NEW REPRESENTATIVE AT IB RECEIVED

FINAL DECISION TRANSACTION PROCESSED BY IB

Jun 07, 2021

FINAL DECISION TRANSACTION PROCESSED BY IB

FINAL DISPOSITION PROCESSED

May 18, 2021

FINAL DISPOSITION PROCESSED

FINAL DISPOSITION NOTICE SENT TO IB

May 18, 2021

FINAL DISPOSITION NOTICE SENT TO IB

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

May 16, 2021

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

REGISTERED-PRINCIPAL REGISTER

Feb 16, 2021

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Dec 01, 2020

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 01, 2020

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Nov 11, 2020

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 22, 2020

APPROVED FOR PUB - PRINCIPAL REGISTER

REFUSAL PROCESSED BY IB

Oct 04, 2020

REFUSAL PROCESSED BY IB

TEAS/EMAIL CORRESPONDENCE ENTERED

Oct 02, 2020

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Oct 01, 2020

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 01, 2020

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 01, 2020

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

Oct 01, 2020

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 01, 2020

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Oct 01, 2020

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Oct 01, 2020

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 01, 2020

CORRESPONDENCE RECEIVED IN LAW OFFICE

REFUSAL PROCESSED BY MPU

Sep 14, 2020

REFUSAL PROCESSED BY MPU

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

Sep 14, 2020

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

Aug 20, 2020

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

NON-FINAL ACTION WRITTEN

Aug 19, 2020

NON-FINAL ACTION WRITTEN

APPLICATION FILING RECEIPT MAILED

Aug 18, 2020

APPLICATION FILING RECEIPT MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 14, 2020

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

ASSIGNED TO EXAMINER

Aug 14, 2020

ASSIGNED TO EXAMINER

LIMITATION FROM ORIGINAL APPLICATION ENTERED

Aug 13, 2020

LIMITATION FROM ORIGINAL APPLICATION ENTERED

SN ASSIGNED FOR SECT 66A APPL FROM IB

Aug 06, 2020

SN ASSIGNED FOR SECT 66A APPL FROM IB

BEAUTY IS A CHOICE

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Other Marks by MEDA - VITA S.P.A.

Other Marks in Class 003 — Non-medicated cosmetics, toiletry preparations & cleaning preparations

Other Marks by Jeffrey B. Sladkus, Esq.

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