Who owns the BECAUSE IT'S BETTER FOR DOGS trademark?

The BECAUSE IT'S BETTER FOR DOGS trademark is owned by Scott Pet BIB, Inc..

What class is the BECAUSE IT'S BETTER FOR DOGS trademark registered in?

The BECAUSE IT'S BETTER FOR DOGS trademark is registered in Class 031 (Raw agricultural goods, live animals & fresh produce).

What is the serial number for BECAUSE IT'S BETTER FOR DOGS?

The USPTO serial number for BECAUSE IT'S BETTER FOR DOGS is 99112969.

What is the registration number for BECAUSE IT'S BETTER FOR DOGS?

BECAUSE IT'S BETTER FOR DOGS is registered under USPTO registration number 0.

BEC

USPTO Trademark Record

PENDING

BECAUSE IT'S BETTER FOR DOGS

SN 99112969·Reg 0·Filed Mar 31, 2025

Owner Scott Pet BIB, Inc.

Raw and unprocessed agricultural, aquacultural, horticultural and forestry products; raw and unprocessed grains and seeds; fresh fruits and vegetables, fresh herbs; natural plants and flowers; bulbs, seedlings and seeds for planting; live animals; foodstuffs and beverages for animals; malt.

BECAUSE IT'S BETTER FOR DOGS (Serial No. 99112969), Registration No. 0, is a pending US trademark filed on Mar 31, 2025 by Scott Pet BIB, Inc.. This trademark covers Class 031 (Raw agricultural goods, live animals & fresh produce).

Mark Intelligence

BECAUSE IT'S BETTER FOR DOGS (Reg. #0) is a pending US trademark that was filed in 2025 and is currently under USPTO examination. The mark covers Class 031 (Raw agricultural goods, live animals & fresh produce). Goods and services include Raw and unprocessed agricultural, aquacultural, horticultural and forestry products; raw and unprocessed grains and seed.... The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 31, 2025

SERIAL

99112969

REG#

REGISTERED

Dec 31, 1969

Owner

Applicant

Scott Pet BIB, Inc.

Entity

Corporation

State

Address

1543 North US Highway 41, Rockville, IN, 47872

Country

Attorney

NameJennifer Day

Law firm

Jennifer Day Bose McKinney & Evans LLP

Docket

36218

Address

111 Monument Circle, Suite 2700, Indianapolis, IN 46204, United States

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Filing Information

StatusPENDING

Filing DateMar 31, 2025

Serial Number99112969

Registration No.0

Registration DateDec 31, 1969

Status DateJul 21, 2026

Published for OppositionSep 30, 2025

Mark TypeStandard characters

Attorney Docket36218

Status DescriptionLive and pending, statement of use sent to examiner

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 031Raw agricultural goods, live animals & fresh produce

US codes: 001, 046

First use anywhere: Jan 01, 2026

First use in commerce: Jan 01, 2026

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

12 events

STATEMENT OF USE PROCESSING COMPLETE

Jul 21, 2026

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

May 12, 2026

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

May 12, 2026

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Nov 25, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Sep 30, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 30, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Sep 24, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 03, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Aug 28, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 13, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Mar 31, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Mar 31, 2025

APPLICATION FILING RECEIPT MAILED

BECAUSE IT'S BETTER FOR DOGS

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Other Marks by Scott Pet BIB, Inc.

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