Who owns the BECAUSE YOUR EYES ARE SO IMPORTANT trademark?

The BECAUSE YOUR EYES ARE SO IMPORTANT trademark is owned by BAUSCH & LOMB INCORPORATED.

What class is the BECAUSE YOUR EYES ARE SO IMPORTANT trademark registered in?

The BECAUSE YOUR EYES ARE SO IMPORTANT trademark is registered in Class 005 (Pharmaceuticals, medical & veterinary preparations), Class 016 (Paper goods, books & stationery).

What is the serial number for BECAUSE YOUR EYES ARE SO IMPORTANT?

The USPTO serial number for BECAUSE YOUR EYES ARE SO IMPORTANT is 73637122.

What is the registration number for BECAUSE YOUR EYES ARE SO IMPORTANT?

BECAUSE YOUR EYES ARE SO IMPORTANT is registered under USPTO registration number 1491896.

BEC

USPTO Trademark Record

REGISTERED

BECAUSE YOUR EYES ARE SO IMPORTANT

SN 73637122·Reg 1491896·Filed Dec 24, 1986

Owner BAUSCH & LOMB INCORPORATED

Pharmaceuticals, medical and veterinary preparations; sanitary preparations for medical purposes; dietetic food and substances adapted for medical or veterinary purposes, food for babies; dietary supplements for human beings and animals; adhesive plasters, materials for dressings; material for filling teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.; Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.

BECAUSE YOUR EYES ARE SO IMPORTANT (Serial No. 73637122), Registration No. 1491896, is a registered US trademark filed on Dec 24, 1986 by BAUSCH & LOMB INCORPORATED. This trademark covers Class 005 (Pharmaceuticals, medical & veterinary preparations), Class 016 (Paper goods, books & stationery).

Section 8/9 declaration window: June 14, 2028

Mark Intelligence

BECAUSE YOUR EYES ARE SO IMPORTANT (Reg. #1491896) is a registered US trademark that has been protecting its owner, BAUSCH & LOMB INCORPORATED, since 1986. The mark covers Class 005 (Pharmaceuticals, medical & veterinary preparations) and Class 016 (Paper goods, books & stationery) respectively. Goods and services include Pharmaceuticals, medical and veterinary preparations; sanitary preparations for medical purposes; dietetic food and subs.... The mark faced 1 opposition proceeding during prosecution.

FILED

Dec 24, 1986

SERIAL

73637122

REG#

1491896

REGISTERED

Jun 14, 1988

Owner

Applicant

BAUSCH & LOMB INCORPORATED

Entity

Corporation

State

Address

1400 N. Goodman Street, Rochester, NY, 14609

Country

Attorney

NameRobert J. Gorman

Law firm

Robert J. Gorman Bausch + Lomb

Address

1400 N. Goodman Street, Law Department, Rochester, NY 14609, United States

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Filing Information

StatusREGISTERED

Filing DateDec 24, 1986

Serial Number73637122

Registration No.1491896

Registration DateJun 14, 1988

Status DateJun 26, 2018

Published for OppositionMar 22, 1988

Next RenewalJune 14, 2028

Mark TypeTypeset (words/letters/numbers)

Status DescriptionLive and registered, renewed

Filing Signals

FILED

1986

YEARS AGO

40y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 005Pharmaceuticals, medical & veterinary preparations

US codes: 006, 018, 044, 046, 051, 052

First use anywhere: Jun 30, 1986

First use in commerce: Jun 30, 1986

Class 016Paper goods, books & stationery

US codes: 038

First use anywhere: Jul 31, 1986

First use in commerce: Jul 31, 1986

Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

77 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 17, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 17, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 17, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 14, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 14, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 14, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Feb 18, 2026

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Feb 18, 2026

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Feb 18, 2026

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Feb 18, 2026

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Feb 18, 2026

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Feb 18, 2026

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Feb 18, 2026

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Feb 18, 2026

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Feb 11, 2026

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Sep 10, 2025

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jul 25, 2025

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Apr 16, 2025

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Oct 11, 2023

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Dec 28, 2022

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Dec 21, 2022

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Dec 14, 2022

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Oct 10, 2022

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 10, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 10, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 10, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Oct 10, 2022

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jun 23, 2022

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

May 25, 2022

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Mar 09, 2022

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 16, 2021

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 16, 2021

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 16, 2021

TEAS CHANGE OF CORRESPONDENCE RECEIVED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Nov 25, 2020

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS CHANGE OF OWNER ADDRESS RECEIVED

May 11, 2020

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 11, 2020

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 11, 2020

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 11, 2020

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

May 11, 2020

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 03, 2020

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 03, 2020

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 03, 2020

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jun 26, 2018

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 26, 2018

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jun 26, 2018

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jun 26, 2018

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Jun 15, 2018

TEAS SECTION 8 & 9 RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 15, 2018

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 19, 2017

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 19, 2017

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jun 14, 2017

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jan 21, 2015

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 27, 2013

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 27, 2013

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 27, 2013

TEAS CHANGE OF CORRESPONDENCE RECEIVED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Aug 21, 2013

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Aug 08, 2012

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

ASSIGNED TO PARALEGAL

Aug 04, 2008

ASSIGNED TO PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Aug 04, 2008

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Aug 04, 2008

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

CASE FILE IN TICRS

Jun 24, 2008

CASE FILE IN TICRS

TEAS SECTION 8 & 9 RECEIVED

Jun 10, 2008

TEAS SECTION 8 & 9 RECEIVED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Nov 21, 2007

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 08, 2004

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 04, 2004

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Nov 30, 1994

REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Jun 13, 1994

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Jun 14, 1988

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Mar 22, 1988

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Feb 19, 1988

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Jan 21, 1988

APPROVED FOR PUB - PRINCIPAL REGISTER

NON-FINAL ACTION MAILED

Dec 03, 1987

NON-FINAL ACTION MAILED

ASSIGNED TO EXAMINER

Nov 30, 1987

ASSIGNED TO EXAMINER

CORRESPONDENCE RECEIVED IN LAW OFFICE

Nov 27, 1987

CORRESPONDENCE RECEIVED IN LAW OFFICE

Sep 24, 1987

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

Mar 19, 1987

NON-FINAL ACTION MAILED

ASSIGNED TO EXAMINER

Mar 03, 1987

ASSIGNED TO EXAMINER

BECAUSE YOUR EYES ARE SO IMPORTANT

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