Who owns the BELIEVE trademark?

The BELIEVE trademark is owned by DIVERSEY, INC..

What class is the BELIEVE trademark registered in?

The BELIEVE trademark is registered in Class 004 (Industrial oils, fuels, lubricants & candles).

What is the serial number for BELIEVE?

The USPTO serial number for BELIEVE is 72272068.

What is the registration number for BELIEVE?

BELIEVE is registered under USPTO registration number 837728.

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BEL

USPTO Trademark Record

REGISTERED

BELIEVE

SN 72272068·Reg 837728·Filed May 22, 1967

Owner DIVERSEY, INC.

Industrial oils and greases, wax; lubricants; dust absorbing, wetting and binding compositions; fuels and illuminants; candles and wicks for lighting.

BELIEVE (Serial No. 72272068), Registration No. 837728, is a registered US trademark filed on May 22, 1967 by DIVERSEY, INC.. This trademark covers Class 004 (Industrial oils, fuels, lubricants & candles).

Section 8/9 declaration window: November 01, 2027

Conflict Analysis

Full conflict analysis for BELIEVE (SN 72272068) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

BELIEVE (Reg. #837728) is a registered US trademark that has been protecting its owner, DIVERSEY, INC., since 1967. The mark covers Class 004 (Industrial oils, fuels, lubricants & candles). Goods and services include Industrial oils and greases, wax; lubricants; dust absorbing, wetting and binding compositions; fuels and illuminants; c....

FILED

May 22, 1967

SERIAL

72272068

REG#

837728

REGISTERED

Oct 31, 1967

Filing Information

StatusREGISTERED

Filing DateMay 22, 1967

Serial Number72272068

Registration No.837728

Registration DateOct 31, 1967

Status DateOct 10, 2017

Next RenewalNovember 01, 2027

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 004Industrial oils, fuels, lubricants & candles

US codes: 004

First use anywhere: Mar 09, 1967

First use in commerce: Mar 09, 1967

Industrial oils and greases, wax; lubricants; dust absorbing, wetting and binding compositions; fuels and illuminants; candles and wicks for lighting.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

28 events

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

May 04, 2026

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Dec 05, 2025

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Dec 05, 2025

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jul 04, 2024

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Oct 05, 2023

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Oct 05, 2023

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 05, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 05, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 05, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Oct 05, 2023

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Aug 02, 2023

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jul 19, 2023

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jul 12, 2023

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 20, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 20, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Feb 21, 2018

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Oct 10, 2017

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Oct 10, 2017

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Oct 10, 2017

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Oct 09, 2017

TEAS SECTION 8 & 9 RECEIVED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Mar 10, 2010

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

CASE FILE IN TICRS

Feb 05, 2009

CASE FILE IN TICRS

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Oct 31, 2007

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Oct 31, 2007

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

ASSIGNED TO PARALEGAL

Oct 29, 2007

ASSIGNED TO PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Oct 23, 2007

TEAS SECTION 8 & 9 RECEIVED

REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)

Oct 31, 1987

REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)

REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8

Aug 03, 1987

REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8

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