Who owns the BETTER BELIEVE IT trademark?

The BETTER BELIEVE IT trademark is owned by RFI HOLDING COMPANY.

What class is the BETTER BELIEVE IT trademark registered in?

The BETTER BELIEVE IT trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for BETTER BELIEVE IT?

The USPTO serial number for BETTER BELIEVE IT is 88081266.

What is the registration number for BETTER BELIEVE IT?

BETTER BELIEVE IT is registered under USPTO registration number 6102726.

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USPTO Trademark Record

REGISTERED

BETTER BELIEVE IT

SN 88081266·Reg 6102726·Filed Aug 16, 2018

Owner RFI HOLDING COMPANY

Advertising; business management, organization and administration; office functions.

BETTER BELIEVE IT (Serial No. 88081266), Registration No. 6102726, is a registered US trademark filed on Aug 16, 2018 by RFI HOLDING COMPANY. This trademark covers Class 035 (Advertising, business management & retail services).

renewal grace 6y period: January 14, 2027109 days remaining

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Mark Intelligence

BETTER BELIEVE IT (Reg. #6102726) is a registered US trademark that has been protecting its owner, RFI HOLDING COMPANY, since 2018. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Aug 16, 2018

SERIAL

88081266

REG#

6102726

REGISTERED

Jul 14, 2020

Filing Information

StatusREGISTERED

Filing DateAug 16, 2018

Serial Number88081266

Registration No.6102726

Registration DateJul 14, 2020

Status DateJul 14, 2020

Published for OppositionJul 23, 2019

Filing Basis & Declarations

Standard Characters ClaimedUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Aug 31, 2018

First use in commerce: Aug 31, 2018

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

30 events

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Nov 26, 2025

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 30, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 30, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 30, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 30, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 30, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jul 25, 2025

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jul 14, 2025

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Jul 14, 2020

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jun 10, 2020

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jun 09, 2020

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Feb 25, 2020

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Feb 25, 2020

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Feb 05, 2020

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Feb 05, 2020

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Sep 17, 2019

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Jul 23, 2019

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 23, 2019

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 03, 2019

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO LIE

Jun 19, 2019

ASSIGNED TO LIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 05, 2019

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 04, 2019

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jun 03, 2019

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 03, 2019

CORRESPONDENCE RECEIVED IN LAW OFFICE

ASSIGNED TO EXAMINER

Dec 03, 2018

ASSIGNED TO EXAMINER

NON-FINAL ACTION WRITTEN

Dec 03, 2018

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Dec 03, 2018

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Dec 03, 2018

NOTIFICATION OF NON-FINAL ACTION E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 25, 2018

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Aug 20, 2018

NEW APPLICATION ENTERED

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