Who owns the BETTER CHOICES trademark?

The BETTER CHOICES trademark is owned by CAMPUS CRUSADE FOR CHRIST, INC..

What is the serial number for BETTER CHOICES?

The USPTO serial number for BETTER CHOICES is 76555666.

What is the registration number for BETTER CHOICES?

BETTER CHOICES is registered under USPTO registration number 2959112.

BET

USPTO Trademark Record

REGISTERED

BETTER CHOICES

Q: What class is the BETTER CHOICES trademark registered in?

The BETTER CHOICES trademark is registered in Class 016 (Paper goods, books & stationery), Class 041 (Education & entertainment services), Class 045 (Legal, security & personal social services).

SN 76555666·Reg 2959112·Filed Oct 10, 2003

Owner CAMPUS CRUSADE FOR CHRIST, INC.

Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.; Education; providing of training; entertainment; sporting and cultural activities.; Legal services; security services for the physical protection of tangible property and individuals; dating services, online social networking services; funerary services; babysitting.

BETTER CHOICES (Serial No. 76555666), Registration No. 2959112, is a registered US trademark filed on Oct 10, 2003 by CAMPUS CRUSADE FOR CHRIST, INC.. This trademark covers Class 016 (Paper goods, books & stationery), Class 041 (Education & entertainment services), Class 045 (Legal, security & personal social services).

Section 8/9 declaration window: June 07, 2035

Mark Intelligence

BETTER CHOICES (Reg. #2959112) is a registered US trademark that has been protecting its owner, CAMPUS CRUSADE FOR CHRIST, INC., since 2003. The mark covers Class 016 (Paper goods, books & stationery), Class 041 (Education & entertainment services) and Class 045 (Legal, security & personal social services) respectively. Goods and services include Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furnitu.... The mark faced 1 opposition proceeding during prosecution.

FILED

Oct 10, 2003

SERIAL

76555666

REG#

2959112

REGISTERED

Jun 07, 2005

Owner

Applicant

CAMPUS CRUSADE FOR CHRIST, INC.

Entity

Corporation

State

Address

100 Lake Hart Drive MC 3500, Attn: Cru-General Counsel's Office, Orlando, FL, 32832

Country

Attorney

NamePatricia M. Beeber

Law firm

Patricia M. Beeber CCCI General Counsel's Office

Docket

BC-8/9

Address

100 Lake Hart Drive MC 3500, Attn: Cru-General Counsel's Office, Orlando, FL 32832, United States

Get pre-filing clearance

AI attorney analyzes your proposed mark against USPTO — Go/No-Go verdict, class-by-class risks, and strategy recommendations.

Run clearance

Filing Information

StatusREGISTERED

Filing DateOct 10, 2003

Serial Number76555666

Registration No.2959112

Registration DateJun 07, 2005

Status DateSep 20, 2025

Published for OppositionMar 15, 2005

Next RenewalJune 07, 2035

Mark TypeStandard characters

Attorney DocketBC-8/9

Status DescriptionLive and registered, renewed

Filing Signals

FILED

2003

YEARS AGO

23y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

Search 15M+ trademarks

Free USPTO lookups by name, owner, or serial number. No account needed.

Search now

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 016Paper goods, books & stationery

US codes: 002, 005, 022, 023, 029, 037, 038, 050

First use anywhere: Mar 01, 2002

First use in commerce: Mar 01, 2002

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Mar 01, 2002

First use in commerce: Mar 01, 2002

Education; providing of training; entertainment; sporting and cultural activities.

Class 045Legal, security & personal social services

US codes: 100, 101

First use anywhere: Mar 01, 2002

First use in commerce: Mar 01, 2002

Legal services; security services for the physical protection of tangible property and individuals; dating services, online social networking services; funerary services; babysitting.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

29 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 20, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Sep 20, 2025

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Sep 20, 2025

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Sep 20, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

May 28, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jun 07, 2024

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jun 27, 2015

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 27, 2015

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jun 27, 2015

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jun 27, 2015

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Jun 05, 2015

TEAS SECTION 8 & 9 RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jul 18, 2011

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jul 18, 2011

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED

Jul 18, 2011

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED

TEAS SECTION 8 & 15 RECEIVED

Jun 07, 2011

TEAS SECTION 8 & 15 RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 14, 2008

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED-PRINCIPAL REGISTER

Jun 07, 2005

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Mar 15, 2005

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Feb 23, 2005

NOTICE OF PUBLICATION

LAW OFFICE PUBLICATION REVIEW COMPLETED

Oct 24, 2004

LAW OFFICE PUBLICATION REVIEW COMPLETED

ASSIGNED TO LIE

Oct 22, 2004

ASSIGNED TO LIE

ASSIGNED TO EXAMINER

Oct 21, 2004

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 21, 2004

APPROVED FOR PUB - PRINCIPAL REGISTER

FINAL REFUSAL MAILED

Jun 07, 2004

FINAL REFUSAL MAILED

PAPER RECEIVED

May 20, 2004

PAPER RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

May 20, 2004

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

May 05, 2004

NON-FINAL ACTION MAILED

ASSIGNED TO EXAMINER

May 03, 2004

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Nov 18, 2003

NEW APPLICATION ENTERED

BETTER CHOICES

Get pre-filing clearance

Search 15M+ trademarks

Run a conflict check

Other Marks by CAMPUS CRUSADE FOR CHRIST, INC.

Other Marks in Class 016 — Paper goods, books & stationery

Other Marks by Patricia M. Beeber

Resources

Company