Who owns the BETTER CONNECT trademark?

The BETTER CONNECT trademark is owned by L'Oreal USA S/D, Inc..

What class is the BETTER CONNECT trademark registered in?

The BETTER CONNECT trademark is registered in Class 009 (Electronics, software & scientific instruments).

What is the serial number for BETTER CONNECT?

The USPTO serial number for BETTER CONNECT is 99504480.

What is the registration number for BETTER CONNECT?

BETTER CONNECT is registered under USPTO registration number 8222828.

BET

USPTO Trademark Record

REGISTERED

BETTER CONNECT

SN 99504480·Reg 8222828·Filed Nov 19, 2025

Owner L'Oreal USA S/D, Inc.

Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signalling, detecting, testing, inspecting, life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity; apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; recorded and downloadable multimedia files, computer software, blank digital or analogue recording and storage media; mechanisms for coin-operated apparatus; cash registers, calculating devices; computers and computer peripheral devices; diving suits, divers' masks, ear plugs for divers, nose clips for divers, gloves for divers, breathing apparatus for underwater swimming; fire-extinguishing apparatus.

BETTER CONNECT (Serial No. 99504480), Registration No. 8222828, is a registered US trademark filed on Nov 19, 2025 by L'Oreal USA S/D, Inc.. This trademark covers Class 009 (Electronics, software & scientific instruments).

early section 8: April 21, 2032

Mark Intelligence

BETTER CONNECT (Reg. #8222828) is a registered US trademark that has been protecting its owner, L'Oreal USA S/D, Inc., since 2025. The mark covers Class 009 (Electronics, software & scientific instruments). Goods and services include Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, s.... The mark faced 1 opposition proceeding during prosecution.

FILED

Nov 19, 2025

SERIAL

99504480

REG#

8222828

REGISTERED

Apr 21, 2026

Owner

Applicant

L'Oreal USA S/D, Inc.

Entity

Corporation

State

Address

10 Hudson Yards, New York, NY, 10001

Country

Attorney

NameLisa M. Gigliotti

Law firm

Lisa M. Gigliotti L'Oreal USA S/D, Inc.

Docket

SKNB

Address

10 Hudson Yards, New York, NY 10001, United States

Get pre-filing clearance

AI attorney analyzes your proposed mark against USPTO — Go/No-Go verdict, class-by-class risks, and strategy recommendations.

Run clearance

Filing Information

StatusREGISTERED

Filing DateNov 19, 2025

Serial Number99504480

Registration No.8222828

Registration DateApr 21, 2026

Status DateApr 21, 2026

Published for OppositionMar 03, 2026

Mark TypeStandard characters

Attorney DocketSKNB

Status DescriptionLive and registered

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

Search 15M+ trademarks

Free USPTO lookups by name, owner, or serial number. No account needed.

Search now

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 009Electronics, software & scientific instruments

US codes: 021, 023, 026, 036, 038

First use anywhere: Oct 04, 2023

First use in commerce: Oct 04, 2023

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

10 events

REGISTERED-PRINCIPAL REGISTER

Apr 21, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Apr 21, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Mar 03, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 03, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Feb 25, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 06, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Feb 03, 2026

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Nov 19, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Nov 19, 2025

APPLICATION FILING RECEIPT MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Nov 19, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

BETTER CONNECT

Get pre-filing clearance

Search 15M+ trademarks

Run a conflict check

Other Marks by L'Oreal USA S/D, Inc.

Other Marks in Class 009 — Electronics, software & scientific instruments

Other Marks by Lisa M. Gigliotti

Resources

Company