Who owns the BETTER DATA EQUALS BETTER PERFORMANCE trademark?

The BETTER DATA EQUALS BETTER PERFORMANCE trademark is owned by Masimo Corporation.

What class is the BETTER DATA EQUALS BETTER PERFORMANCE trademark registered in?

The BETTER DATA EQUALS BETTER PERFORMANCE trademark is registered in Class 010 (Surgical, medical, dental & veterinary apparatus).

What is the serial number for BETTER DATA EQUALS BETTER PERFORMANCE?

The USPTO serial number for BETTER DATA EQUALS BETTER PERFORMANCE is 87140512.

What is the registration number for BETTER DATA EQUALS BETTER PERFORMANCE?

BETTER DATA EQUALS BETTER PERFORMANCE is registered under USPTO registration number 6180437.

BET

USPTO Trademark Record

REGISTERED

BETTER DATA EQUALS BETTER PERFORMANCE

SN 87140512·Reg 6180437·Filed Aug 16, 2016

Owner Masimo Corporation

Surgical, medical, dental and veterinary apparatus and instruments; artificial limbs, eyes and teeth; spectacles, contact lenses and sunglasses; orthopaedic articles; suture materials; therapeutic and assistive devices adapted for persons with disabilities; massage apparatus; apparatus, devices and articles for nursing infants; sexual activity apparatus, devices and articles.

BETTER DATA EQUALS BETTER PERFORMANCE (Serial No. 87140512), Registration No. 6180437, is a registered US trademark filed on Aug 16, 2016 by Masimo Corporation. This trademark covers Class 010 (Surgical, medical, dental & veterinary apparatus).

Renewal window: October 20, 202622 days remaining

Mark Intelligence

BETTER DATA EQUALS BETTER PERFORMANCE (Reg. #6180437) is a registered US trademark that has been protecting its owner, Masimo Corporation, since 2016. The mark covers Class 010 (Surgical, medical, dental & veterinary apparatus). Goods and services include Surgical, medical, dental and veterinary apparatus and instruments; artificial limbs, eyes and teeth; spectacles, contac.... The mark faced 1 opposition proceeding during prosecution.

FILED

Aug 16, 2016

SERIAL

87140512

REG#

6180437

REGISTERED

Oct 20, 2020

Owner

Applicant

Masimo Corporation

Entity

Corporation

State

Address

52 Discovery, Irvine, CA, 92618

Country

Attorney

NameDeborah S. Shepherd

Law firm

Deborah S. Shepherd KNOBBE, MARTENS, OLSON & BEAR, LLP

Docket

MASIT.696T

Address

2040 MAIN STREET, 14TH FLOOR, IRVINE, CA 92614, UNITED STATES

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Filing Information

StatusREGISTERED

Filing DateAug 16, 2016

Serial Number87140512

Registration No.6180437

Registration DateOct 20, 2020

Status DateOct 20, 2020

Published for OppositionJul 04, 2017

Mark TypeStandard characters

Attorney DocketMASIT.696T

Status DescriptionLive and registered

Filing Signals

FILED

2016

YEARS AGO

10y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 010Surgical, medical, dental & veterinary apparatus

US codes: 026, 039, 044

First use anywhere: Jan 31, 2016

First use in commerce: Jan 31, 2016

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

44 events

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Oct 20, 2025

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Oct 20, 2020

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Sep 18, 2020

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Sep 17, 2020

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

STATEMENT OF USE PROCESSING COMPLETE

Aug 28, 2020

STATEMENT OF USE PROCESSING COMPLETE

USE AMENDMENT FILED

Aug 18, 2020

USE AMENDMENT FILED

TEAS STATEMENT OF USE RECEIVED

Aug 18, 2020

TEAS STATEMENT OF USE RECEIVED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Dec 27, 2019

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 5 GRANTED

Dec 26, 2019

SOU EXTENSION 5 GRANTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Dec 26, 2019

CASE ASSIGNED TO INTENT TO USE PARALEGAL

SOU EXTENSION 5 FILED

Dec 17, 2019

SOU EXTENSION 5 FILED

SOU TEAS EXTENSION RECEIVED

Dec 17, 2019

SOU TEAS EXTENSION RECEIVED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jul 05, 2019

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Jul 03, 2019

SOU TEAS EXTENSION RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 03, 2019

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 03, 2019

TEAS CHANGE OF OWNER ADDRESS RECEIVED

SOU EXTENSION 4 GRANTED

Jul 03, 2019

SOU EXTENSION 4 GRANTED

SOU EXTENSION 4 FILED

Jul 03, 2019

SOU EXTENSION 4 FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Dec 29, 2018

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Dec 27, 2018

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 3 GRANTED

Dec 27, 2018

SOU EXTENSION 3 GRANTED

SOU EXTENSION 3 FILED

Dec 27, 2018

SOU EXTENSION 3 FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jun 20, 2018

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Jun 18, 2018

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 2 FILED

Jun 18, 2018

SOU EXTENSION 2 FILED

SOU EXTENSION 2 GRANTED

Jun 18, 2018

SOU EXTENSION 2 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jan 25, 2018

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 1 GRANTED

Jan 23, 2018

SOU EXTENSION 1 GRANTED

SOU TEAS EXTENSION RECEIVED

Jan 23, 2018

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Jan 23, 2018

SOU EXTENSION 1 FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Aug 29, 2017

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Jul 04, 2017

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 04, 2017

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jun 14, 2017

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

May 26, 2017

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS/EMAIL CORRESPONDENCE ENTERED

May 23, 2017

TEAS/EMAIL CORRESPONDENCE ENTERED

CORRESPONDENCE RECEIVED IN LAW OFFICE

May 22, 2017

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS RESPONSE TO OFFICE ACTION RECEIVED

May 22, 2017

TEAS RESPONSE TO OFFICE ACTION RECEIVED

NON-FINAL ACTION WRITTEN

Nov 22, 2016

NON-FINAL ACTION WRITTEN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Nov 22, 2016

NOTIFICATION OF NON-FINAL ACTION E-MAILED

NON-FINAL ACTION E-MAILED

Nov 22, 2016

NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Nov 18, 2016

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Aug 19, 2016

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 19, 2016

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

BETTER DATA EQUALS BETTER PERFORMANCE

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Other Marks by Masimo Corporation

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