Who owns the BETTER THAN DIRT trademark?

The BETTER THAN DIRT trademark is owned by JJR Beauty LLC.

What class is the BETTER THAN DIRT trademark registered in?

The BETTER THAN DIRT trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for BETTER THAN DIRT?

The USPTO serial number for BETTER THAN DIRT is 90981053.

What is the registration number for BETTER THAN DIRT?

BETTER THAN DIRT is registered under USPTO registration number 7508183.

Sealvo

Home Search: BETTER THAN DIRTBETTER THAN DIRT #90981053

Back

Updated Sep 30, 2026·41 searches this week

View on USPTO TSDR Find similar marks

BET

USPTO Trademark Record

REGISTERED

BETTER THAN DIRT

SN 90981053·Reg 7508183·Filed Jan 25, 2021

Owner JJR Beauty LLC

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

BETTER THAN DIRT (Serial No. 90981053), Registration No. 7508183, is a registered US trademark filed on Jan 25, 2021 by JJR Beauty LLC. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

early section 8: September 17, 2030

Conflict Analysis

Full conflict analysis for BETTER THAN DIRT (SN 90981053) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

BETTER THAN DIRT (Reg. #7508183) is a registered US trademark that has been protecting its owner, JJR Beauty LLC, since 2021. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jan 25, 2021

SERIAL

90981053

REG#

7508183

REGISTERED

Sep 17, 2024

Filing Information

StatusREGISTERED

Filing DateJan 25, 2021

Serial Number90981053

Registration No.7508183

Registration DateSep 17, 2024

Status DateSep 17, 2024

Published for OppositionJul 06, 2021

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlyTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: Nov 30, 2022

First use in commerce: Nov 30, 2022

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

Run a conflict check

Search by serial number, mark name, or logo. See conflicting marks ranked by risk with clear explanations of what contributed.

Run conflict check

Status History

43 events

REGISTERED-PRINCIPAL REGISTER

Sep 17, 2024

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Sep 17, 2024

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED

Aug 08, 2024

ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Aug 04, 2024

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Aug 04, 2024

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

DIVISIONAL PROCESSING COMPLETE

Aug 02, 2024

DIVISIONAL PROCESSING COMPLETE

STATEMENT OF USE PROCESSING COMPLETE

Aug 02, 2024

STATEMENT OF USE PROCESSING COMPLETE

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Feb 27, 2024

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Feb 26, 2024

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 5 GRANTED

Feb 26, 2024

SOU EXTENSION 5 GRANTED

SOU EXTENSION 5 FILED

Feb 26, 2024

SOU EXTENSION 5 FILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Feb 20, 2024

CASE ASSIGNED TO INTENT TO USE PARALEGAL

DIVISIONAL REQUEST RECEIVED

Jan 29, 2024

DIVISIONAL REQUEST RECEIVED

TEAS REQUEST TO DIVIDE RECEIVED

Jan 29, 2024

TEAS REQUEST TO DIVIDE RECEIVED

TEAS STATEMENT OF USE RECEIVED

Jan 29, 2024

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Jan 29, 2024

USE AMENDMENT FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Aug 22, 2023

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Aug 18, 2023

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 4 FILED

Aug 18, 2023

SOU EXTENSION 4 FILED

SOU EXTENSION 4 GRANTED

Aug 18, 2023

SOU EXTENSION 4 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Feb 28, 2023

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 3 FILED

Feb 24, 2023

SOU EXTENSION 3 FILED

SOU EXTENSION 3 GRANTED

Feb 24, 2023

SOU EXTENSION 3 GRANTED

SOU TEAS EXTENSION RECEIVED

Feb 24, 2023

SOU TEAS EXTENSION RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Oct 17, 2022

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 17, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Oct 17, 2022

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jun 11, 2022

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Jun 09, 2022

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 2 FILED

Jun 09, 2022

SOU EXTENSION 2 FILED

SOU EXTENSION 2 GRANTED

Jun 09, 2022

SOU EXTENSION 2 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Dec 01, 2021

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Nov 29, 2021

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Nov 29, 2021

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Nov 29, 2021

SOU EXTENSION 1 GRANTED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Aug 31, 2021

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Jul 06, 2021

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 06, 2021

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jun 16, 2021

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

May 28, 2021

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

May 28, 2021

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 26, 2021

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jan 28, 2021

NEW APPLICATION ENTERED

Other Marks by JJR Beauty LLC

Additional USPTO filings from the same owner.

PIT

PITS, NUTS, BUTTS

97816236

JJR Beauty LLC

REGISTERED

JBS

JB SKRUB

90370308

JJR Beauty LLC

REGISTERED

BET

BETTER THAN DIRT

90487081

JJR Beauty LLC

REGISTERED

JBS

JB SKRUB

90980023

JJR Beauty LLC

REGISTERED

Other Marks in Class 003 — Non-medicated cosmetics, toiletry preparations & cleaning preparations

Recently filed and registered marks in the same international class.

BET

BETTER THAN DIRT

90487081

JJR Beauty LLC

REGISTERED

BET

BETTER THAN NUDE

99184833

Kimchi Chic Beauty Inc.

REGISTERED

BET

BETTER THAN RETINOL

97079890

SANMEDICA IP HOLDINGS, LLC

REGISTERED

BET

BETTER THAN 'BLOCK

98771807

AS Beauty Group LLC

REGISTERED

Other Marks by Jessie Reider Cristo

Additional USPTO filings handled by the same attorney of record.

SET

SETTLEMENT

79284084

REGISTERED

SUR

SURVIVAL HEROES

88677035

REGISTERED

APA

A PARK

88671463

REGISTERED

SEN

SENSO

86858798

REGISTERED

BETTER THAN DIRT

Run a conflict check

Other Marks by JJR Beauty LLC

Other Marks in Class 003 — Non-medicated cosmetics, toiletry preparations & cleaning preparations

Other Marks by Jessie Reider Cristo

Get pre-filing clearance

Search 15M+ trademarks

Resources

Company