Who owns the BLUE CHOICE trademark?

The BLUE CHOICE trademark is owned by Blue Cross and Blue Shield Association.

What class is the BLUE CHOICE trademark registered in?

The BLUE CHOICE trademark is registered in Class 042 (Scientific, technology & SaaS services).

What is the serial number for BLUE CHOICE?

The USPTO serial number for BLUE CHOICE is 74608836.

What is the registration number for BLUE CHOICE?

BLUE CHOICE is registered under USPTO registration number 1952819.

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BLU

USPTO Trademark Record

REGISTERED

BLUE CHOICE

SN 74608836·Reg 1952819·Filed Dec 09, 1994

Owner Blue Cross and Blue Shield Association

Scientific and technological services and research and design relating thereto; industrial analysis, industrial research and industrial design services; quality control and authentication services; design and development of computer hardware and software.

BLUE CHOICE (Serial No. 74608836), Registration No. 1952819, is a registered US trademark filed on Dec 09, 1994 by Blue Cross and Blue Shield Association. This trademark covers Class 042 (Scientific, technology & SaaS services).

Section 8/9 declaration window: January 30, 2036

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Mark Intelligence

BLUE CHOICE (Reg. #1952819) is a registered US trademark that has been protecting its owner, Blue Cross and Blue Shield Association, since 1994. The mark covers Class 042 (Scientific, technology & SaaS services). Goods and services include Scientific and technological services and research and design relating thereto; industrial analysis, industrial research.... The mark faced 1 opposition proceeding during prosecution.

FILED

Dec 09, 1994

SERIAL

74608836

REG#

1952819

REGISTERED

Jan 30, 1996

Filing Information

StatusREGISTERED

Filing DateDec 09, 1994

Serial Number74608836

Registration No.1952819

Registration DateJan 30, 1996

Status DateApr 08, 2026

Published for OppositionNov 07, 1995

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 042Scientific, technology & SaaS services

US codes: 100, 101

First use anywhere: Jul 30, 1992

First use in commerce: Jul 30, 1992

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

37 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 08, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 08, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Apr 08, 2026

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Apr 08, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Jan 29, 2026

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jan 30, 2025

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 11, 2024

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 11, 2024

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 11, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 11, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 11, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 30, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 30, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 12, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 12, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 11, 2016

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jan 11, 2016

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jan 11, 2016

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Jan 06, 2016

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jan 30, 2015

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

CASE FILE IN TICRS

May 27, 2011

CASE FILE IN TICRS

May 02, 2011

CASE FILE IN TICRS

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Sep 26, 2005

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Sep 26, 2005

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

ASSIGNED TO PARALEGAL

Sep 23, 2005

ASSIGNED TO PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Aug 10, 2005

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Aug 10, 2005

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 14, 2002

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Dec 17, 2001

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Nov 08, 2001

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Jan 30, 1996

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Nov 07, 1995

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Oct 06, 1995

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 23, 1995

APPROVED FOR PUB - PRINCIPAL REGISTER

EXAMINER'S AMENDMENT MAILED

Aug 15, 1995

EXAMINER'S AMENDMENT MAILED

ASSIGNED TO EXAMINER

Jun 20, 1995

ASSIGNED TO EXAMINER

Jun 16, 1995

ASSIGNED TO EXAMINER

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