Who owns the BORN THIS WAY trademark?

The BORN THIS WAY trademark is owned by Born This Way Foundation.

What class is the BORN THIS WAY trademark registered in?

The BORN THIS WAY trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for BORN THIS WAY?

The USPTO serial number for BORN THIS WAY is 85613686.

What is the registration number for BORN THIS WAY?

BORN THIS WAY is registered under USPTO registration number 4908984.

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BOR

USPTO Trademark Record

REGISTERED

BORN THIS WAY

SN 85613686·Reg 4908984·Filed May 01, 2012

Owner Born This Way Foundation

Advertising; business management, organization and administration; office functions.

BORN THIS WAY (Serial No. 85613686), Registration No. 4908984, is a registered US trademark filed on May 01, 2012 by Born This Way Foundation. This trademark covers Class 035 (Advertising, business management & retail services).

Section 8/9 declaration window: March 03, 2036

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Mark Intelligence

BORN THIS WAY (Reg. #4908984) is a registered US trademark that has been protecting its owner, Born This Way Foundation, since 2012. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

May 01, 2012

SERIAL

85613686

REG#

4908984

REGISTERED

Mar 01, 2016

Filing Information

StatusREGISTERED

Filing DateMay 01, 2012

Serial Number85613686

Registration No.4908984

Registration DateMar 01, 2016

Status DateMay 02, 2026

Published for OppositionOct 30, 2012

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Oct 28, 2011

First use in commerce: Oct 28, 2011

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

69 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 15, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 15, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 15, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 15, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 15, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

May 02, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

May 02, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

May 02, 2026

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

May 02, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Feb 27, 2026

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Mar 02, 2025

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 04, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 04, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 04, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Mar 10, 2023

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Mar 10, 2023

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Mar 10, 2023

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Aug 25, 2022

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Mar 01, 2021

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Mar 01, 2016

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jan 26, 2016

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jan 23, 2016

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

STATEMENT OF USE PROCESSING COMPLETE

Jan 14, 2016

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Dec 18, 2015

TEAS STATEMENT OF USE RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 18, 2015

TEAS CHANGE OF CORRESPONDENCE RECEIVED

USE AMENDMENT FILED

Dec 18, 2015

USE AMENDMENT FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jun 27, 2015

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Jun 25, 2015

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 5 FILED

Jun 25, 2015

SOU EXTENSION 5 FILED

SOU EXTENSION 5 GRANTED

Jun 25, 2015

SOU EXTENSION 5 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Dec 20, 2014

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Dec 18, 2014

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 4 FILED

Dec 18, 2014

SOU EXTENSION 4 FILED

SOU EXTENSION 4 GRANTED

Dec 18, 2014

SOU EXTENSION 4 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jun 26, 2014

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Jun 24, 2014

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 3 FILED

Jun 24, 2014

SOU EXTENSION 3 FILED

SOU EXTENSION 3 GRANTED

Jun 24, 2014

SOU EXTENSION 3 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jan 18, 2014

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 2 GRANTED

Jan 17, 2014

SOU EXTENSION 2 GRANTED

SOU TEAS EXTENSION RECEIVED

Dec 24, 2013

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 2 FILED

Dec 24, 2013

SOU EXTENSION 2 FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jul 26, 2013

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jul 25, 2013

CASE ASSIGNED TO INTENT TO USE PARALEGAL

SOU EXTENSION 1 GRANTED

Jul 25, 2013

SOU EXTENSION 1 GRANTED

SOU TEAS EXTENSION RECEIVED

Jun 25, 2013

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Jun 25, 2013

SOU EXTENSION 1 FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Dec 25, 2012

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Oct 30, 2012

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Oct 30, 2012

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 10, 2012

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

LAW OFFICE PUBLICATION REVIEW COMPLETED

Sep 24, 2012

LAW OFFICE PUBLICATION REVIEW COMPLETED

PREVIOUS ALLOWANCE COUNT WITHDRAWN

Sep 19, 2012

PREVIOUS ALLOWANCE COUNT WITHDRAWN

EXAMINERS AMENDMENT -WRITTEN

Sep 19, 2012

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Sep 19, 2012

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Sep 19, 2012

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Sep 19, 2012

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 19, 2012

APPROVED FOR PUB - PRINCIPAL REGISTER

WITHDRAWN FROM PUB - MANAGING ATTORNEY REQUEST

Sep 18, 2012

WITHDRAWN FROM PUB - MANAGING ATTORNEY REQUEST

ASSIGNED TO LIE

Sep 05, 2012

ASSIGNED TO LIE

LAW OFFICE PUBLICATION REVIEW COMPLETED

Sep 05, 2012

LAW OFFICE PUBLICATION REVIEW COMPLETED

EXAMINERS AMENDMENT -WRITTEN

Aug 23, 2012

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Aug 23, 2012

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Aug 23, 2012

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Aug 23, 2012

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 23, 2012

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Aug 20, 2012

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 08, 2012

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

May 04, 2012

NEW APPLICATION ENTERED

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