Who owns the BUILDING BETTER trademark?

The BUILDING BETTER trademark is owned by STERLING BAY, LLC.

What is the serial number for BUILDING BETTER?

The USPTO serial number for BUILDING BETTER is 99279048.

What is the registration number for BUILDING BETTER?

BUILDING BETTER is registered under USPTO registration number 0.

BUI

USPTO Trademark Record

PENDING

BUILDING BETTER

Q: What class is the BUILDING BETTER trademark registered in?

The BUILDING BETTER trademark is registered in Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services), Class 037 (Construction, installation & repair services).

SN 99279048·Reg 0·Filed Jul 11, 2025

Owner STERLING BAY, LLC

Advertising; business management, organization and administration; office functions.; Financial, monetary and banking services; insurance services; real estate services.; Construction services; installation and repair services; mining extraction, oil and gas drilling.

BUILDING BETTER (Serial No. 99279048), Registration No. 0, is a pending US trademark filed on Jul 11, 2025 by STERLING BAY, LLC. This trademark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services), Class 037 (Construction, installation & repair services).

sou-expired: October 24, 202629 days remaining

Mark Intelligence

BUILDING BETTER (Reg. #0) is a pending US trademark that was filed in 2025 and is currently under USPTO examination. The mark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services) and Class 037 (Construction, installation & repair services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Financial, monetary and banking se.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jul 11, 2025

SERIAL

99279048

REG#

REGISTERED

Dec 31, 1969

Owner

Applicant

STERLING BAY, LLC

Entity

LLC

State

Address

333 N. GREEN ST., SUITE 1100, Chicago, IL, 60607

Country

Attorney

NameAaron Sternhagen

Law firm

Aaron Sternhagen The Watson IP Group

Docket

SBY251547

Address

3133 Highland Drive, Suite 200, Hudsonville, MI 49426, United States

Get pre-filing clearance

AI attorney analyzes your proposed mark against USPTO — Go/No-Go verdict, class-by-class risks, and strategy recommendations.

Run clearance

Filing Information

StatusPENDING

Filing DateJul 11, 2025

Serial Number99279048

Registration No.0

Registration DateDec 31, 1969

Status DateFeb 24, 2026

Published for OppositionDec 30, 2025

Mark TypeStandard characters

Attorney DocketSBY251547

Status DescriptionLive and pending, notice of allowance issued

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

Search 15M+ trademarks

Free USPTO lookups by name, owner, or serial number. No account needed.

Search now

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

Advertising; business management, organization and administration; office functions.

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

Financial, monetary and banking services; insurance services; real estate services.

Class 037Construction, installation & repair services

US codes: 100, 103, 106

Construction services; installation and repair services; mining extraction, oil and gas drilling.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

9 events

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Feb 24, 2026

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Dec 30, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 30, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 24, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Dec 01, 2025

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Dec 01, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Oct 06, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jul 11, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Jul 11, 2025

APPLICATION FILING RECEIPT MAILED

BUILDING BETTER

Get pre-filing clearance

Search 15M+ trademarks

Run a conflict check

Other Marks by STERLING BAY, LLC

Other Marks in Class 035 — Advertising, business management & retail services

Other Marks by Aaron Sternhagen

Resources

Company