Who owns the BUILT TO LAST! trademark?

The BUILT TO LAST! trademark is owned by Highline Supply LLC.

What class is the BUILT TO LAST! trademark registered in?

The BUILT TO LAST! trademark is registered in Class 014 (Precious metals, jewelry, clocks & watches).

What is the serial number for BUILT TO LAST!?

The USPTO serial number for BUILT TO LAST! is 97800337.

What is the registration number for BUILT TO LAST!?

BUILT TO LAST! is registered under USPTO registration number 7617778.

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Updated Sep 27, 2026·42 searches this week

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BUI

USPTO Trademark Record

REGISTERED

BUILT TO LAST!

SN 97800337·Reg 7617778·Filed Feb 17, 2023

Owner Highline Supply LLC

Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.

BUILT TO LAST! (Serial No. 97800337), Registration No. 7617778, is a registered US trademark filed on Feb 17, 2023 by Highline Supply LLC. This trademark covers Class 014 (Precious metals, jewelry, clocks & watches).

early section 8: December 24, 2030

Conflict Analysis

Full conflict analysis for BUILT TO LAST! (SN 97800337) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

BUILT TO LAST! (Reg. #7617778) is a registered US trademark that has been protecting its owner, Highline Supply LLC, since 2023. The mark covers Class 014 (Precious metals, jewelry, clocks & watches). Goods and services include Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.... The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 17, 2023

SERIAL

97800337

REG#

7617778

REGISTERED

Dec 24, 2024

Filing Information

StatusREGISTERED

Filing DateFeb 17, 2023

Serial Number97800337

Registration No.7617778

Registration DateDec 24, 2024

Status DateDec 24, 2024

Published for OppositionOct 22, 2024

Filing Basis & Declarations

Filed as Use ApplicationUse Application CurrentlyTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 014Precious metals, jewelry, clocks & watches

US codes: 002, 027, 028, 050

First use anywhere: Aug 11, 2020

First use in commerce: Sep 03, 2020

Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

16 events

REGISTERED-PRINCIPAL REGISTER

Dec 24, 2024

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Dec 24, 2024

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Oct 22, 2024

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Oct 22, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 02, 2024

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 14, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Feb 22, 2024

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Feb 22, 2024

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Feb 22, 2024

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Nov 22, 2023

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Nov 22, 2023

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Nov 22, 2023

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Nov 16, 2023

ASSIGNED TO EXAMINER

NOTICE OF DESIGN SEARCH CODE E-MAILED

Mar 09, 2023

NOTICE OF DESIGN SEARCH CODE E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 08, 2023

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Feb 21, 2023

NEW APPLICATION ENTERED

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