Who owns the BUY IT UGLY trademark?

The BUY IT UGLY trademark is owned by River City Mortgage LLC.

What class is the BUY IT UGLY trademark registered in?

The BUY IT UGLY trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for BUY IT UGLY?

The USPTO serial number for BUY IT UGLY is 99423359.

What is the registration number for BUY IT UGLY?

BUY IT UGLY is registered under USPTO registration number 8388230.

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BUY

USPTO Trademark Record

REGISTERED

BUY IT UGLY

SN 99423359·Reg 8388230·Filed Oct 01, 2025

Owner River City Mortgage LLC

Financial, monetary and banking services; insurance services; real estate services.

BUY IT UGLY (Serial No. 99423359), Registration No. 8388230, is a registered US trademark filed on Oct 01, 2025 by River City Mortgage LLC. This trademark covers Class 036 (Insurance, financial & real estate services).

early section 8: August 11, 2032

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Mark Intelligence

BUY IT UGLY (Reg. #8388230) is a registered US trademark that has been protecting its owner, River City Mortgage LLC, since 2025. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Oct 01, 2025

SERIAL

99423359

REG#

8388230

REGISTERED

Aug 11, 2026

Filing Information

StatusREGISTERED

Filing DateOct 01, 2025

Serial Number99423359

Registration No.8388230

Registration DateAug 11, 2026

Status DateAug 11, 2026

Published for OppositionJun 23, 2026

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Sep 30, 2025

First use in commerce: Sep 30, 2025

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

17 events

REGISTERED-PRINCIPAL REGISTER

Aug 11, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Aug 11, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Jun 23, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jun 23, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jun 17, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

EXAMINERS AMENDMENT -WRITTEN

May 27, 2026

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

May 27, 2026

EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

May 27, 2026

EXAMINER'S AMENDMENT ENTERED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

May 27, 2026

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

May 27, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

NON-FINAL ACTION WRITTEN

Feb 10, 2026

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Feb 10, 2026

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Feb 10, 2026

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Feb 05, 2026

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Oct 01, 2025

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Oct 01, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

APPLICATION FILING RECEIPT MAILED

Oct 01, 2025

APPLICATION FILING RECEIPT MAILED

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