Who owns the CELEBRATE WHAT MATTERS trademark?

The CELEBRATE WHAT MATTERS trademark is owned by BECK FAMILY ESTATES (PTY) LTD.

What class is the CELEBRATE WHAT MATTERS trademark registered in?

The CELEBRATE WHAT MATTERS trademark is registered in Class 033 (Alcoholic beverages (except beer)).

What is the serial number for CELEBRATE WHAT MATTERS?

The USPTO serial number for CELEBRATE WHAT MATTERS is 87572491.

What is the registration number for CELEBRATE WHAT MATTERS?

CELEBRATE WHAT MATTERS is registered under USPTO registration number 6042954.

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USPTO Trademark Record

REGISTERED

CELEBRATE WHAT MATTERS

SN 87572491·Reg 6042954·Filed Aug 17, 2017

Owner BECK FAMILY ESTATES (PTY) LTD

Alcoholic beverages, except beers; alcoholic preparations for making beverages.

CELEBRATE WHAT MATTERS (Serial No. 87572491), Registration No. 6042954, is a registered US trademark filed on Aug 17, 2017 by BECK FAMILY ESTATES (PTY) LTD. This trademark covers Class 033 (Alcoholic beverages (except beer)).

Section 8/9 declaration window: April 29, 2030

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CELEBRATE WHAT MATTERS (Reg. #6042954) is a registered US trademark that has been protecting its owner, BECK FAMILY ESTATES (PTY) LTD, since 2017. The mark covers Class 033 (Alcoholic beverages (except beer)). Goods and services include Alcoholic beverages, except beers; alcoholic preparations for making beverages.. The mark faced 1 opposition proceeding during prosecution.

FILED

Aug 17, 2017

SERIAL

87572491

REG#

6042954

REGISTERED

Apr 28, 2020

Filing Information

StatusREGISTERED

Filing DateAug 17, 2017

Serial Number87572491

Registration No.6042954

Registration DateApr 28, 2020

Status DateJul 01, 2026

Published for OppositionDec 26, 2017

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 033Alcoholic beverages (except beer)

US codes: 047, 049

First use anywhere: Nov 01, 2018

First use in commerce: Nov 01, 2018

Alcoholic beverages, except beers; alcoholic preparations for making beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

41 events

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jul 01, 2026

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jul 01, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jun 28, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

Mar 30, 2026

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Apr 28, 2025

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Sep 08, 2021

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

REGISTERED-PRINCIPAL REGISTER

Apr 28, 2020

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Mar 26, 2020

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Mar 25, 2020

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

STATEMENT OF USE PROCESSING COMPLETE

Mar 20, 2020

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Mar 19, 2020

CASE ASSIGNED TO INTENT TO USE PARALEGAL

USE AMENDMENT FILED

Mar 02, 2020

USE AMENDMENT FILED

TEAS STATEMENT OF USE RECEIVED

Mar 02, 2020

TEAS STATEMENT OF USE RECEIVED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Feb 29, 2020

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 19, 2020

TEAS CHANGE OF CORRESPONDENCE RECEIVED

SOU TEAS EXTENSION RECEIVED

Feb 19, 2020

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 4 FILED

Feb 19, 2020

SOU EXTENSION 4 FILED

SOU EXTENSION 4 GRANTED

Feb 19, 2020

SOU EXTENSION 4 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Aug 22, 2019

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 3 FILED

Aug 20, 2019

SOU EXTENSION 3 FILED

SOU TEAS EXTENSION RECEIVED

Aug 20, 2019

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 3 GRANTED

Aug 20, 2019

SOU EXTENSION 3 GRANTED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Aug 15, 2019

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Feb 01, 2019

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Jan 30, 2019

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 2 FILED

Jan 30, 2019

SOU EXTENSION 2 FILED

SOU EXTENSION 2 GRANTED

Jan 30, 2019

SOU EXTENSION 2 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jul 27, 2018

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Jul 25, 2018

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Jul 25, 2018

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Jul 25, 2018

SOU EXTENSION 1 GRANTED

ASSIGNED TO EXAMINER

Jul 23, 2018

ASSIGNED TO EXAMINER

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Feb 20, 2018

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 14, 2018

TEAS CHANGE OF CORRESPONDENCE RECEIVED

PUBLISHED FOR OPPOSITION

Dec 26, 2017

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 26, 2017

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 06, 2017

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Nov 21, 2017

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 21, 2017

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 23, 2017

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Aug 21, 2017

NEW APPLICATION ENTERED

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