Who owns the CHOICE HOME LOANS trademark?

The CHOICE HOME LOANS trademark is owned by Choice Financial Group.

What class is the CHOICE HOME LOANS trademark registered in?

The CHOICE HOME LOANS trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for CHOICE HOME LOANS?

The USPTO serial number for CHOICE HOME LOANS is 88196830.

What is the registration number for CHOICE HOME LOANS?

CHOICE HOME LOANS is registered under USPTO registration number 5939693.

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Updated Sep 16, 2026·9 searches this week

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CHO

USPTO Trademark Record

REGISTERED

CHOICE HOME LOANS

SN 88196830·Reg 5939693·Filed Nov 16, 2018

Owner Choice Financial Group

Financial, monetary and banking services; insurance services; real estate services.

CHOICE HOME LOANS (Serial No. 88196830), Registration No. 5939693, is a registered US trademark filed on Nov 16, 2018 by Choice Financial Group. This trademark covers Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: December 17, 2029

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Mark Intelligence

CHOICE HOME LOANS (Reg. #5939693) is a registered US trademark that has been protecting its owner, Choice Financial Group, since 2018. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Nov 16, 2018

SERIAL

88196830

REG#

5939693

REGISTERED

Dec 17, 2019

Filing Information

StatusREGISTERED

Filing DateNov 16, 2018

Serial Number88196830

Registration No.5939693

Registration DateDec 17, 2019

Status DateFeb 25, 2026

Published for OppositionMar 05, 2019

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Feb 22, 2019

First use in commerce: Feb 22, 2019

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

28 events

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Feb 25, 2026

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Feb 25, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 23, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

Nov 20, 2025

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Dec 17, 2024

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Dec 17, 2019

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Nov 15, 2019

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Nov 14, 2019

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Nov 08, 2019

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Nov 08, 2019

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Oct 25, 2019

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Oct 25, 2019

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Apr 30, 2019

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 05, 2019

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

PUBLISHED FOR OPPOSITION

Mar 05, 2019

PUBLISHED FOR OPPOSITION

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Feb 13, 2019

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO LIE

Jan 30, 2019

ASSIGNED TO LIE

EXAMINERS AMENDMENT -WRITTEN

Jan 14, 2019

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Jan 14, 2019

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Jan 14, 2019

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Jan 14, 2019

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jan 14, 2019

APPROVED FOR PUB - PRINCIPAL REGISTER

PRIORITY ACTION WRITTEN

Jan 07, 2019

PRIORITY ACTION WRITTEN

PRIORITY ACTION E-MAILED

Jan 07, 2019

PRIORITY ACTION E-MAILED

NOTIFICATION OF PRIORITY ACTION E-MAILED

Jan 07, 2019

NOTIFICATION OF PRIORITY ACTION E-MAILED

ASSIGNED TO EXAMINER

Jan 04, 2019

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Dec 04, 2018

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Nov 20, 2018

NEW APPLICATION ENTERED

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