Who owns the CHOICES MATTER trademark?

The CHOICES MATTER trademark is owned by Alliance Sport Marketing, LLC.

What class is the CHOICES MATTER trademark registered in?

The CHOICES MATTER trademark is registered in Class 041 (Education & entertainment services).

What is the serial number for CHOICES MATTER?

The USPTO serial number for CHOICES MATTER is 97931192.

What is the registration number for CHOICES MATTER?

CHOICES MATTER is registered under USPTO registration number 7511195.

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Updated Sep 29, 2026·24 searches this week

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CHO

USPTO Trademark Record

REGISTERED

CHOICES MATTER

SN 97931192·Reg 7511195·Filed May 11, 2023

Owner Alliance Sport Marketing, LLC

Education; providing of training; entertainment; sporting and cultural activities.

CHOICES MATTER (Serial No. 97931192), Registration No. 7511195, is a registered US trademark filed on May 11, 2023 by Alliance Sport Marketing, LLC. This trademark covers Class 041 (Education & entertainment services).

early section 8: September 24, 2030

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Mark Intelligence

CHOICES MATTER (Reg. #7511195) is a registered US trademark that has been protecting its owner, Alliance Sport Marketing, LLC, since 2023. The mark covers Class 041 (Education & entertainment services). Goods and services include Education; providing of training; entertainment; sporting and cultural activities.. The mark faced 1 opposition proceeding during prosecution.

FILED

May 11, 2023

SERIAL

97931192

REG#

7511195

REGISTERED

Sep 24, 2024

Filing Information

StatusREGISTERED

Filing DateMay 11, 2023

Serial Number97931192

Registration No.7511195

Registration DateSep 24, 2024

Status DateSep 24, 2024

Published for OppositionJul 09, 2024

Filing Basis & Declarations

Filed as Use ApplicationUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Dec 13, 2016

First use in commerce: Dec 13, 2016

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

16 events

REGISTERED-PRINCIPAL REGISTER

Sep 24, 2024

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Sep 24, 2024

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Jul 09, 2024

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 09, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jun 19, 2024

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 01, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS/EMAIL CORRESPONDENCE ENTERED

May 12, 2024

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

May 11, 2024

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

May 11, 2024

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION WRITTEN

Feb 16, 2024

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Feb 16, 2024

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Feb 16, 2024

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Feb 06, 2024

ASSIGNED TO EXAMINER

NOTICE OF DESIGN SEARCH CODE E-MAILED

Jun 13, 2023

NOTICE OF DESIGN SEARCH CODE E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 10, 2023

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

May 15, 2023

NEW APPLICATION ENTERED

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Additional USPTO filings from the same owner.

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Additional USPTO filings handled by the same attorney of record.

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CHOICES MATTER

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