Who owns the CHOOSE JOY trademark?

The CHOOSE JOY trademark is owned by Jollibee Foods Corporation.

What class is the CHOOSE JOY trademark registered in?

The CHOOSE JOY trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for CHOOSE JOY?

The USPTO serial number for CHOOSE JOY is 79415259.

What is the registration number for CHOOSE JOY?

CHOOSE JOY is registered under USPTO registration number 8105713.

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Updated Sep 24, 2026·41 searches this week

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CHO

USPTO Trademark Record

REGISTERED

CHOOSE JOY

SN 79415259·Reg 8105713·Filed Nov 06, 2024

Owner Jollibee Foods Corporation

Advertising; business management, organization and administration; office functions.

CHOOSE JOY (Serial No. 79415259), Registration No. 8105713, is a registered US trademark filed on Nov 06, 2024 by Jollibee Foods Corporation. This trademark covers Class 035 (Advertising, business management & retail services).

early section 8: January 20, 2032

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Full conflict analysis for CHOOSE JOY (SN 79415259) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

CHOOSE JOY (Reg. #8105713) is a registered US trademark that has been protecting its owner, Jollibee Foods Corporation, since 2024. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 6 opposition proceedings during prosecution.

FILED

Nov 06, 2024

SERIAL

79415259

REG#

8105713

REGISTERED

Jan 20, 2026

Filing Information

StatusREGISTERED

Filing DateNov 06, 2024

Serial Number79415259

Registration No.8105713

Registration DateJan 20, 2026

Status DateJan 20, 2026

Published for OppositionDec 02, 2025

Filing Basis & Declarations

Standard Characters Claimed

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

27 events

FINAL DISPOSITION PROCESSED

Jul 29, 2026

FINAL DISPOSITION PROCESSED

FINAL DISPOSITION NOTICE SENT TO IB

Jul 29, 2026

FINAL DISPOSITION NOTICE SENT TO IB

NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB

Jul 09, 2026

NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB

NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB

Jun 22, 2026

NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

Jun 22, 2026

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

Apr 20, 2026

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

REGISTERED-PRINCIPAL REGISTER

Jan 20, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jan 20, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

NOTIFICATION PROCESSED BY IB

Dec 11, 2025

NOTIFICATION PROCESSED BY IB

PUBLISHED FOR OPPOSITION

Dec 02, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 02, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Nov 26, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

Nov 26, 2025

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB

Nov 25, 2025

NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 31, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Oct 27, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 27, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Oct 27, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

REFUSAL PROCESSED BY IB

Jun 21, 2025

REFUSAL PROCESSED BY IB

REFUSAL PROCESSED BY MPU

Jun 04, 2025

REFUSAL PROCESSED BY MPU

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

Jun 04, 2025

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

Apr 01, 2025

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

ASSIGNED TO EXAMINER

Mar 31, 2025

ASSIGNED TO EXAMINER

NON-FINAL ACTION WRITTEN

Mar 31, 2025

NON-FINAL ACTION WRITTEN

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jan 24, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

APPLICATION FILING RECEIPT MAILED

Jan 24, 2025

APPLICATION FILING RECEIPT MAILED

SN ASSIGNED FOR SECT 66A APPL FROM IB

Jan 23, 2025

SN ASSIGNED FOR SECT 66A APPL FROM IB

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