Who owns the CONTINUOUS WHITE trademark?

The CONTINUOUS WHITE trademark is owned by Colgate-Palmolive.

What class is the CONTINUOUS WHITE trademark registered in?

The CONTINUOUS WHITE trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for CONTINUOUS WHITE?

The USPTO serial number for CONTINUOUS WHITE is 99662837.

What is the registration number for CONTINUOUS WHITE?

CONTINUOUS WHITE is registered under USPTO registration number 0.

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Home Search: CONTINUOUS WHITECONTINUOUS WHITE #99662837

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Updated Oct 1, 2026·26 searches this week

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CON

USPTO Trademark Record

PENDING

CONTINUOUS WHITE

SN 99662837·Reg 0·Filed Feb 20, 2026

Owner Colgate-Palmolive

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

CONTINUOUS WHITE (Serial No. 99662837), Registration No. 0, is a pending US trademark filed on Feb 20, 2026 by Colgate-Palmolive. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

Conflict Analysis

Full conflict analysis for CONTINUOUS WHITE (SN 99662837) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

CONTINUOUS WHITE (Reg. #0) is a pending US trademark that was filed in 2026 and is currently under USPTO examination. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 20, 2026

SERIAL

99662837

REG#

REGISTERED

Dec 31, 1969

Filing Information

StatusPENDING

Filing DateFeb 20, 2026

Serial Number99662837

Registration No.0

Registration DateDec 31, 1969

Status DateJul 07, 2026

Published for OppositionJul 07, 2026

Filing Basis & Declarations

Standard Characters ClaimedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

15 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 29, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 29, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 29, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jul 29, 2026

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

PUBLISHED FOR OPPOSITION

Jul 07, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 07, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 01, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO LIE

Jun 14, 2026

ASSIGNED TO LIE

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED

Jun 14, 2026

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED

ASSIGNED TO EXAMINER

Jun 10, 2026

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 10, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS VOLUNTARY AMENDMENT RECEIVED

Jun 10, 2026

TEAS VOLUNTARY AMENDMENT RECEIVED

NEW APPLICATION ENTERED

Feb 20, 2026

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Feb 20, 2026

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

APPLICATION FILING RECEIPT MAILED

Feb 20, 2026

APPLICATION FILING RECEIPT MAILED

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