Who owns the CONTROVERSY: IT'S JUST A GAME trademark?

The CONTROVERSY: IT'S JUST A GAME trademark is owned by Smartie Books, Inc.

What class is the CONTROVERSY: IT'S JUST A GAME trademark registered in?

The CONTROVERSY: IT'S JUST A GAME trademark is registered in Class 028 (Games, toys & sporting goods).

What is the serial number for CONTROVERSY: IT'S JUST A GAME?

The USPTO serial number for CONTROVERSY: IT'S JUST A GAME is 99623358.

What is the registration number for CONTROVERSY: IT'S JUST A GAME?

CONTROVERSY: IT'S JUST A GAME is registered under USPTO registration number 0.

CON

USPTO Trademark Record

PENDING

CONTROVERSY: IT'S JUST A GAME

SN 99623358·Reg 0·Filed Jan 29, 2026

Owner Smartie Books, Inc

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

CONTROVERSY: IT'S JUST A GAME (Serial No. 99623358), Registration No. 0, is a pending US trademark filed on Jan 29, 2026 by Smartie Books, Inc. This trademark covers Class 028 (Games, toys & sporting goods).

Mark Intelligence

CONTROVERSY: IT'S JUST A GAME (Reg. #0) is a pending US trademark that was filed in 2026 and is currently under USPTO examination. The mark covers Class 028 (Games, toys & sporting goods). Goods and services include Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.. The mark faced 1 opposition proceeding during prosecution.

FILED

Jan 29, 2026

SERIAL

99623358

REG#

REGISTERED

Dec 31, 1969

Owner

Applicant

Smartie Books, Inc

Entity

Corporation

State

Address

600 Lafayette Road, Harrington Park, NJ, 07640

Country

Attorney

Law firm

Smartie Books, Inc

Address

600 Lafayette Road, Harrington Park, NJ 07640, United States

Get pre-filing clearance

AI attorney analyzes your proposed mark against USPTO — Go/No-Go verdict, class-by-class risks, and strategy recommendations.

Run clearance

Filing Information

StatusPENDING

Filing DateJan 29, 2026

Serial Number99623358

Registration No.0

Registration DateDec 31, 1969

Status DateJul 28, 2026

Published for OppositionJul 28, 2026

Mark TypeStandard characters

Status DescriptionLive and pending, published for opposition

Filing Signals

FILED

2026

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

Search 15M+ trademarks

Free USPTO lookups by name, owner, or serial number. No account needed.

Search now

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 028Games, toys & sporting goods

US codes: 022, 023, 038, 050

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

14 events

PUBLISHED FOR OPPOSITION

Jul 28, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 28, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 22, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 30, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jun 03, 2026

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 03, 2026

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 03, 2026

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

May 29, 2026

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

May 29, 2026

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

May 29, 2026

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

May 28, 2026

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 22, 2026

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jan 29, 2026

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Jan 29, 2026

APPLICATION FILING RECEIPT MAILED

CONTROVERSY: IT'S JUST A GAME

Get pre-filing clearance

Search 15M+ trademarks

Run a conflict check

Other Marks by Smartie Books, Inc

Other Marks in Class 028 — Games, toys & sporting goods

Resources

Company