Who owns the COVERAGEFIRST trademark?

The COVERAGEFIRST trademark is owned by Humana Inc..

What class is the COVERAGEFIRST trademark registered in?

The COVERAGEFIRST trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for COVERAGEFIRST?

The USPTO serial number for COVERAGEFIRST is 77687235.

What is the registration number for COVERAGEFIRST?

COVERAGEFIRST is registered under USPTO registration number 3865238.

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COV

USPTO Trademark Record

REGISTERED

COVERAGEFIRST

SN 77687235·Reg 3865238·Filed Mar 10, 2009

Owner Humana Inc.

Financial, monetary and banking services; insurance services; real estate services.

COVERAGEFIRST (Serial No. 77687235), Registration No. 3865238, is a registered US trademark filed on Mar 10, 2009 by Humana Inc.. This trademark covers Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: October 21, 2030

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Mark Intelligence

COVERAGEFIRST (Reg. #3865238) is a registered US trademark that has been protecting its owner, Humana Inc., since 2009. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 10, 2009

SERIAL

77687235

REG#

3865238

REGISTERED

Oct 19, 2010

Filing Information

StatusREGISTERED

Filing DateMar 10, 2009

Serial Number77687235

Registration No.3865238

Registration DateOct 19, 2010

Status DateJul 27, 2021

Published for OppositionJul 14, 2009

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Jan 31, 2004

First use in commerce: Jan 31, 2004

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

40 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 05, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 05, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 05, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 05, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 05, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jul 27, 2021

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jul 27, 2021

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jul 27, 2021

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jul 27, 2021

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Apr 14, 2021

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Oct 19, 2019

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Dec 24, 2016

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Dec 24, 2016

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Dec 24, 2016

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Oct 17, 2016

TEAS SECTION 8 & 15 RECEIVED

REVIEW OF CORRESPONDENCE COMPLETE - POWER OF ATTORNEY ENTERED

Mar 27, 2012

REVIEW OF CORRESPONDENCE COMPLETE - POWER OF ATTORNEY ENTERED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Feb 28, 2012

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

REGISTERED-PRINCIPAL REGISTER

Oct 19, 2010

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Sep 14, 2010

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

LAW OFFICE REGISTRATION REVIEW COMPLETED

Sep 13, 2010

LAW OFFICE REGISTRATION REVIEW COMPLETED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Sep 10, 2010

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

ASSIGNED TO EXAMINER

Aug 23, 2010

ASSIGNED TO EXAMINER

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Aug 20, 2010

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Aug 20, 2010

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Jul 26, 2010

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Jul 26, 2010

USE AMENDMENT FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Apr 07, 2010

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Apr 05, 2010

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Apr 05, 2010

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Apr 05, 2010

SOU EXTENSION 1 GRANTED

NOA MAILED - SOU REQUIRED FROM APPLICANT

Oct 06, 2009

NOA MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Jul 14, 2009

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Jun 24, 2009

NOTICE OF PUBLICATION

ASSIGNED TO LIE

Jun 08, 2009

ASSIGNED TO LIE

LAW OFFICE PUBLICATION REVIEW COMPLETED

Jun 08, 2009

LAW OFFICE PUBLICATION REVIEW COMPLETED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 05, 2009

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jun 02, 2009

ASSIGNED TO EXAMINER

NOTICE OF PSEUDO MARK MAILED

Mar 14, 2009

NOTICE OF PSEUDO MARK MAILED

NEW APPLICATION ENTERED

Mar 13, 2009

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 13, 2009

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

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