Who owns the DE BEERS WHERE IT BEGINS trademark?

The DE BEERS WHERE IT BEGINS trademark is owned by De Beers UK Limited.

What is the serial number for DE BEERS WHERE IT BEGINS?

The USPTO serial number for DE BEERS WHERE IT BEGINS is 79367775.

What is the registration number for DE BEERS WHERE IT BEGINS?

DE BEERS WHERE IT BEGINS is registered under USPTO registration number 7854049.

DEB

USPTO Trademark Record

REGISTERED

DE BEERS WHERE IT BEGINS

Q: What class is the DE BEERS WHERE IT BEGINS trademark registered in?

The DE BEERS WHERE IT BEGINS trademark is registered in Class 014 (Precious metals, jewelry, clocks & watches), Class 035 (Advertising, business management & retail services).

SN 79367775·Reg 7854049·Filed Feb 28, 2023

Owner De Beers UK Limited

Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.; Advertising; business management, organization and administration; office functions.

DE BEERS WHERE IT BEGINS (Serial No. 79367775), Registration No. 7854049, is a registered US trademark filed on Feb 28, 2023 by De Beers UK Limited. This trademark covers Class 014 (Precious metals, jewelry, clocks & watches), Class 035 (Advertising, business management & retail services).

early section 8: July 08, 2031

Mark Intelligence

DE BEERS WHERE IT BEGINS (Reg. #7854049) is a registered US trademark that has been protecting its owner, De Beers UK Limited, since 2023. The mark covers Class 014 (Precious metals, jewelry, clocks & watches) and Class 035 (Advertising, business management & retail services) respectively. Goods and services include Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.... The mark faced 4 opposition proceedings during prosecution.

FILED

Feb 28, 2023

SERIAL

79367775

REG#

7854049

REGISTERED

Jul 08, 2025

Owner

Applicant

De Beers UK Limited

Entity

Not Provided

Address

17 Charterhouse Street, London EC1N 6RA

Country

Attorney

NameBrian R. McGinley

Law firm

Brian R. McGinley Dentons US LLP

Docket

70034300.889

Address

P.O. Box 1302, Chicago, IL 60604, United States

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Filing Information

StatusREGISTERED

Filing DateFeb 28, 2023

Serial Number79367775

Registration No.7854049

Registration DateJul 08, 2025

Status DateJul 08, 2025

Published for OppositionMay 20, 2025

Mark TypeStandard characters

Attorney Docket70034300.889

Status DescriptionLive and registered

Filing Signals

FILED

2023

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 4× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 014Precious metals, jewelry, clocks & watches

US codes: 002, 027, 028, 050

Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

28 events

FINAL DECISION TRANSACTION PROCESSED BY IB

Feb 19, 2026

FINAL DECISION TRANSACTION PROCESSED BY IB

FINAL DISPOSITION NOTICE SENT TO IB

Jan 30, 2026

FINAL DISPOSITION NOTICE SENT TO IB

FINAL DISPOSITION PROCESSED

Jan 29, 2026

FINAL DISPOSITION PROCESSED

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

Oct 08, 2025

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

REGISTERED-PRINCIPAL REGISTER

Jul 08, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jul 08, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

May 20, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

May 20, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

May 14, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 16, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Apr 15, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Apr 15, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Apr 15, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

REFUSAL PROCESSED BY IB

Nov 09, 2024

REFUSAL PROCESSED BY IB

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

Oct 18, 2024

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

REFUSAL PROCESSED BY MPU

Oct 18, 2024

REFUSAL PROCESSED BY MPU

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

Oct 18, 2024

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

NON-FINAL ACTION WRITTEN

Oct 17, 2024

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION (IB REFUSAL) WITHDRAWN FOR REVIEW

Oct 16, 2024

NON-FINAL ACTION (IB REFUSAL) WITHDRAWN FOR REVIEW

NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB

Oct 07, 2024

NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB

NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB

Sep 18, 2024

NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

Sep 18, 2024

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

Dec 06, 2023

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

NON-FINAL ACTION WRITTEN

Dec 05, 2023

NON-FINAL ACTION WRITTEN

ASSIGNED TO EXAMINER

Nov 29, 2023

ASSIGNED TO EXAMINER

APPLICATION FILING RECEIPT MAILED

Apr 25, 2023

APPLICATION FILING RECEIPT MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 21, 2023

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

SN ASSIGNED FOR SECT 66A APPL FROM IB

Apr 20, 2023

SN ASSIGNED FOR SECT 66A APPL FROM IB

DE BEERS WHERE IT BEGINS

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