Who owns the DEALERS CHOICE trademark?

The DEALERS CHOICE trademark is owned by Beacon Roofing Supply, Inc..

What class is the DEALERS CHOICE trademark registered in?

The DEALERS CHOICE trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for DEALERS CHOICE?

The USPTO serial number for DEALERS CHOICE is 77035172.

What is the registration number for DEALERS CHOICE?

DEALERS CHOICE is registered under USPTO registration number 3310627.

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DEA

USPTO Trademark Record

REGISTERED

DEALERS CHOICE

SN 77035172·Reg 3310627·Filed Nov 02, 2006

Owner Beacon Roofing Supply, Inc.

Advertising; business management, organization and administration; office functions.

DEALERS CHOICE (Serial No. 77035172), Registration No. 3310627, is a registered US trademark filed on Nov 02, 2006 by Beacon Roofing Supply, Inc.. This trademark covers Class 035 (Advertising, business management & retail services).

Section 8/9 declaration window: October 18, 2027

Conflict Analysis

Full conflict analysis for DEALERS CHOICE (SN 77035172) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

DEALERS CHOICE (Reg. #3310627) is a registered US trademark that has been protecting its owner, Beacon Roofing Supply, Inc., since 2006. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Nov 02, 2006

SERIAL

77035172

REG#

3310627

REGISTERED

Oct 16, 2007

Filing Information

StatusREGISTERED

Filing DateNov 02, 2006

Serial Number77035172

Registration No.3310627

Registration DateOct 16, 2007

Status DateJul 09, 2017

Published for OppositionJul 31, 2007

Filing Basis & Declarations

Filed as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Nov 30, 1993

First use in commerce: Nov 30, 1993

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

37 events

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jun 25, 2025

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

May 07, 2025

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Mar 13, 2024

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Aug 09, 2023

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jun 02, 2021

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 27, 2019

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 27, 2019

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Feb 07, 2018

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jul 09, 2017

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jul 09, 2017

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jul 09, 2017

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jul 09, 2017

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Jun 02, 2017

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Oct 16, 2016

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Oct 14, 2015

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Oct 07, 2015

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Oct 02, 2013

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Oct 02, 2013

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Nov 05, 2012

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Nov 05, 2012

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Nov 05, 2012

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Oct 16, 2012

TEAS SECTION 8 & 15 RECEIVED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Apr 18, 2012

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

REGISTERED-PRINCIPAL REGISTER

Oct 16, 2007

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Jul 31, 2007

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Jul 11, 2007

NOTICE OF PUBLICATION

LAW OFFICE PUBLICATION REVIEW COMPLETED

Jun 25, 2007

LAW OFFICE PUBLICATION REVIEW COMPLETED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 21, 2007

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO LIE

Jun 20, 2007

ASSIGNED TO LIE

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 20, 2007

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 20, 2007

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jun 06, 2007

TEAS RESPONSE TO OFFICE ACTION RECEIVED

NON-FINAL ACTION WRITTEN

Mar 16, 2007

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Mar 16, 2007

NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Mar 13, 2007

ASSIGNED TO EXAMINER

NOTICE OF DESIGN SEARCH CODE MAILED

Nov 08, 2006

NOTICE OF DESIGN SEARCH CODE MAILED

NEW APPLICATION ENTERED

Nov 07, 2006

NEW APPLICATION ENTERED

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