Who owns the DEFEND THE HEART trademark?

The DEFEND THE HEART trademark is owned by Bendigo, LLC.

What class is the DEFEND THE HEART trademark registered in?

The DEFEND THE HEART trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for DEFEND THE HEART?

The USPTO serial number for DEFEND THE HEART is 99012732.

What is the registration number for DEFEND THE HEART?

DEFEND THE HEART is registered under USPTO registration number 8173551.

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Home Search: DEFEND THE HEARTDEFEND THE HEART #99012732

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Updated Sep 27, 2026·37 searches this week

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DEF

USPTO Trademark Record

REGISTERED

DEFEND THE HEART

SN 99012732·Reg 8173551·Filed Jan 20, 2025

Owner Bendigo, LLC

Advertising; business management, organization and administration; office functions.

DEFEND THE HEART (Serial No. 99012732), Registration No. 8173551, is a registered US trademark filed on Jan 20, 2025 by Bendigo, LLC. This trademark covers Class 035 (Advertising, business management & retail services).

early section 8: March 17, 2032

Conflict Analysis

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Mark Intelligence

DEFEND THE HEART (Reg. #8173551) is a registered US trademark that has been protecting its owner, Bendigo, LLC, since 2025. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Jan 20, 2025

SERIAL

99012732

REG#

8173551

REGISTERED

Mar 17, 2026

Filing Information

StatusREGISTERED

Filing DateJan 20, 2025

Serial Number99012732

Registration No.8173551

Registration DateMar 17, 2026

Status DateMar 17, 2026

Published for OppositionJan 27, 2026

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Dec 18, 2024

First use in commerce: Jan 18, 2025

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

16 events

REGISTERED-PRINCIPAL REGISTER

Mar 17, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Mar 17, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Jan 27, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jan 27, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jan 21, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Dec 27, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS/EMAIL CORRESPONDENCE ENTERED

Oct 24, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Oct 23, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 23, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION WRITTEN

Jul 23, 2025

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jul 23, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jul 23, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Jun 30, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Jan 20, 2025

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jan 20, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

APPLICATION FILING RECEIPT MAILED

Jan 20, 2025

APPLICATION FILING RECEIPT MAILED

Other Marks by Bendigo, LLC

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BEN

BENDIGO CO.

86150278

Bendigo LLC

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Bendigo L.L.C

REGISTERED

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