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sealvo.com · USPTO Trademark Record
https://sealvo.com/dogs-rule-76168555

USPTO Trademark Record
REGISTEREDSN 76168555·Reg 2969041·Filed Nov 20, 2000
Owner Mars, Incorporated
Leather and imitations of leather; animal skins and hides; luggage and carrying bags; umbrellas and parasols; walking sticks; whips, harness and saddlery; collars, leashes and clothing for animals.; Furniture, mirrors, picture frames; containers, not of metal, for storage or transport; unworked or semi-worked bone, horn, whalebone or mother-of-pearl; shells; meerschaum; yellow amber.; Household or kitchen utensils and containers; cookware and tableware, except forks, knives and spoons; combs and sponges; brushes, except paintbrushes; brush-making materials; articles for cleaning purposes; unworked or semi-worked glass, except building glass; glassware, porcelain and earthenware.; Raw and unprocessed agricultural, aquacultural, horticultural and forestry products; raw and unprocessed grains and seeds; fresh fruits and vegetables, fresh herbs; natural plants and flowers; bulbs, seedlings and seeds for planting; live animals; foodstuffs and beverages for animals; malt.; Advertising; business management, organization and administration; office functions.
DOGS RULE (Serial No. 76168555), Registration No. 2969041, is a registered US trademark filed on Nov 20, 2000 by Mars, Incorporated. This trademark covers Class 018 (Leather goods, bags & accessories), Class 020 (Furniture, mirrors & non-metal containers), Class 021 (Household utensils, cookware & glassware), Class 031 (Raw agricultural goods, live animals & fresh produce), Class 035 (Advertising, business management & retail services).
Full conflict analysis for DOGS RULE (SN 76168555) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.
DOGS RULE (Reg. #2969041) is a registered US trademark that has been protecting its owner, Mars, Incorporated, since 2000. The mark covers Class 018 (Leather goods, bags & accessories), Class 020 (Furniture, mirrors & non-metal containers), Class 021 (Household utensils, cookware & glassware), Class 031 (Raw agricultural goods, live animals & fresh produce) and Class 035 (Advertising, business management & retail services) respectively. Goods and services include Leather and imitations of leather; animal skins and hides; luggage and carrying bags; umbrellas and parasols; walking st.... The mark faced 1 opposition proceeding during prosecution.
FILED
Nov 20, 2000
SERIAL
76168555
REG#
2969041
REGISTERED
Jul 19, 2005
Applicant
Mars, IncorporatedCorporation
DE
6885 Elm Street, McLean, VA, 22101-3883
US
Attorney
Sophie B. Anger Mars, Incorporated
1132 West Blackhawk St., Mars Wrigley Global Innovation Center, Chicago, IL 60642, United States
AI attorney analyzes your proposed mark against USPTO — Go/No-Go verdict, class-by-class risks, and strategy recommendations.
FILED
2000
YEARS AGO
26y
CLASSES
5
MADRID FILINGS
—
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CLASSES
5
OFFICE
USPTO
COUNTRY
US
First use anywhere: Dec 07, 2004
First use in commerce: Dec 07, 2004
Leather and imitations of leather; animal skins and hides; luggage and carrying bags; umbrellas and parasols; walking sticks; whips, harness and saddlery; collars, leashes and clothing for animals.
First use anywhere: Nov 30, 1998
First use in commerce: Nov 30, 1998
Furniture, mirrors, picture frames; containers, not of metal, for storage or transport; unworked or semi-worked bone, horn, whalebone or mother-of-pearl; shells; meerschaum; yellow amber.
First use anywhere: Dec 07, 2004
First use in commerce: Dec 07, 2004
Household or kitchen utensils and containers; cookware and tableware, except forks, knives and spoons; combs and sponges; brushes, except paintbrushes; brush-making materials; articles for cleaning purposes; unworked or semi-worked glass, except building glass; glassware, porcelain and earthenware.
First use anywhere: Dec 07, 2004
First use in commerce: Dec 07, 2004
Raw and unprocessed agricultural, aquacultural, horticultural and forestry products; raw and unprocessed grains and seeds; fresh fruits and vegetables, fresh herbs; natural plants and flowers; bulbs, seedlings and seeds for planting; live animals; foodstuffs and beverages for animals; malt.
First use anywhere: Dec 07, 2004
First use in commerce: Dec 07, 2004
Advertising; business management, organization and administration; office functions.
This description is as filed with the USPTO and defines the scope of trademark protection.
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Oct 21, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Oct 21, 2025REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Oct 21, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Oct 20, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
TEAS SECTION 8 & 9 RECEIVED
Jun 30, 2025TEAS SECTION 8 & 9 RECEIVED
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jul 19, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Mar 11, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Mar 11, 2015REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Mar 11, 2015REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Mar 11, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
TEAS SECTION 8 & 9 RECEIVED
Feb 25, 2015TEAS SECTION 8 & 9 RECEIVED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 13, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 13, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 09, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Feb 09, 2012CASE ASSIGNED TO POST REGISTRATION PARALEGAL
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Feb 09, 2012REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Feb 09, 2012NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
TEAS SECTION 8 & 15 RECEIVED
Dec 22, 2011TEAS SECTION 8 & 15 RECEIVED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 07, 2006TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 07, 2006ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
REGISTERED-PRINCIPAL REGISTER
Jul 19, 2005REGISTERED-PRINCIPAL REGISTER
PUBLISHED FOR OPPOSITION
Apr 26, 2005PUBLISHED FOR OPPOSITION
NOTICE OF PUBLICATION
Apr 06, 2005NOTICE OF PUBLICATION
LAW OFFICE PUBLICATION REVIEW COMPLETED
Feb 09, 2005LAW OFFICE PUBLICATION REVIEW COMPLETED
ASSIGNED TO LIE
Feb 07, 2005ASSIGNED TO LIE
USE AMENDMENT ACCEPTED
Jan 03, 2005USE AMENDMENT ACCEPTED
APPROVED FOR PUB - PRINCIPAL REGISTER
Jan 03, 2005APPROVED FOR PUB - PRINCIPAL REGISTER
ASSIGNED TO LIE
Dec 20, 2004ASSIGNED TO LIE
TEAS/EMAIL CORRESPONDENCE ENTERED
Dec 20, 2004TEAS/EMAIL CORRESPONDENCE ENTERED
AMENDMENT TO USE PROCESSING COMPLETE
Dec 20, 2004AMENDMENT TO USE PROCESSING COMPLETE
TEAS AMENDMENT OF USE RECEIVED
Dec 14, 2004TEAS AMENDMENT OF USE RECEIVED
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Dec 14, 2004TEAS RESPONSE TO OFFICE ACTION RECEIVED
CORRESPONDENCE RECEIVED IN LAW OFFICE
Dec 14, 2004CORRESPONDENCE RECEIVED IN LAW OFFICE
USE AMENDMENT FILED
Dec 14, 2004USE AMENDMENT FILED
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Sep 18, 2004REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
CASE FILE IN TICRS
Apr 13, 2004CASE FILE IN TICRS
LETTER OF SUSPENSION MAILED
Jun 30, 2003LETTER OF SUSPENSION MAILED
PAPER RECEIVED
May 22, 2003PAPER RECEIVED
CORRESPONDENCE RECEIVED IN LAW OFFICE
May 22, 2003CORRESPONDENCE RECEIVED IN LAW OFFICE
CORRESPONDENCE RECEIVED IN LAW OFFICE
May 19, 2003CORRESPONDENCE RECEIVED IN LAW OFFICE
NON-FINAL ACTION MAILED
Nov 18, 2002NON-FINAL ACTION MAILED
LETTER OF SUSPENSION MAILED
Mar 11, 2002LETTER OF SUSPENSION MAILED
CORRESPONDENCE RECEIVED IN LAW OFFICE
Oct 05, 2001CORRESPONDENCE RECEIVED IN LAW OFFICE
CORRESPONDENCE RECEIVED IN LAW OFFICE
Oct 03, 2001CORRESPONDENCE RECEIVED IN LAW OFFICE
NON-FINAL ACTION MAILED
Apr 03, 2001NON-FINAL ACTION MAILED
ASSIGNED TO EXAMINER
Mar 29, 2001ASSIGNED TO EXAMINER
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