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sealvo.com · USPTO Trademark Record
https://sealvo.com/dogs-rule-90677526

USPTO Trademark Record
REGISTEREDSN 90677526·Reg 7907021·Filed Apr 28, 2021
Owner Mars, Incorporated
Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.; Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.; Furniture, mirrors, picture frames; containers, not of metal, for storage or transport; unworked or semi-worked bone, horn, whalebone or mother-of-pearl; shells; meerschaum; yellow amber.; Textiles and substitutes for textiles; household linen; curtains of textile or plastic.; Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.
DOGS RULE. (Serial No. 90677526), Registration No. 7907021, is a registered US trademark filed on Apr 28, 2021 by Mars, Incorporated. This trademark covers Class 014 (Precious metals, jewelry, clocks & watches), Class 016 (Paper goods, books & stationery), Class 020 (Furniture, mirrors & non-metal containers), Class 024 (Textiles, fabrics & bed/table covers), Class 028 (Games, toys & sporting goods).
Full conflict analysis for DOGS RULE. (SN 90677526) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.
DOGS RULE. (Reg. #7907021) is a registered US trademark that has been protecting its owner, Mars, Incorporated, since 2021. The mark covers Class 014 (Precious metals, jewelry, clocks & watches), Class 016 (Paper goods, books & stationery), Class 020 (Furniture, mirrors & non-metal containers), Class 024 (Textiles, fabrics & bed/table covers) and Class 028 (Games, toys & sporting goods) respectively. Goods and services include Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.... The mark faced 1 opposition proceeding during prosecution.
FILED
Apr 28, 2021
SERIAL
90677526
REG#
7907021
REGISTERED
Aug 19, 2025
Applicant
Mars, IncorporatedCorporation
DE
6885 Elm Street, McLean, VA, 22101-3883
US
Attorney
1132 West Blackhawk Street, Attn: IP/MP Docket Department, Chicago, IL 60642, United States
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FILED
2021
YEARS AGO
5y
CLASSES
5
MADRID FILINGS
—
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CLASSES
5
OFFICE
USPTO
COUNTRY
US
First use anywhere: Oct 31, 2024
First use in commerce: Oct 31, 2024
Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.
First use anywhere: May 31, 2020
First use in commerce: May 31, 2020
Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.
First use anywhere: Apr 30, 2020
First use in commerce: Apr 30, 2020
Furniture, mirrors, picture frames; containers, not of metal, for storage or transport; unworked or semi-worked bone, horn, whalebone or mother-of-pearl; shells; meerschaum; yellow amber.
First use anywhere: Dec 31, 2019
First use in commerce: Dec 31, 2019
Textiles and substitutes for textiles; household linen; curtains of textile or plastic.
First use anywhere: May 31, 2020
First use in commerce: May 31, 2020
Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.
This description is as filed with the USPTO and defines the scope of trademark protection.
REGISTERED-PRINCIPAL REGISTER
Aug 19, 2025REGISTERED-PRINCIPAL REGISTER
NOTICE OF REGISTRATION CONFIRMATION EMAILED
Aug 19, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jul 25, 2025ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Jul 25, 2025NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
STATEMENT OF USE PROCESSING COMPLETE
Jul 05, 2025STATEMENT OF USE PROCESSING COMPLETE
TEAS STATEMENT OF USE RECEIVED
Jun 27, 2025TEAS STATEMENT OF USE RECEIVED
USE AMENDMENT FILED
Jun 27, 2025USE AMENDMENT FILED
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Apr 02, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
SOU EXTENSION 5 GRANTED
Apr 02, 2025SOU EXTENSION 5 GRANTED
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Apr 02, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
SOU TEAS EXTENSION RECEIVED
Dec 17, 2024SOU TEAS EXTENSION RECEIVED
SOU EXTENSION 5 FILED
Dec 17, 2024SOU EXTENSION 5 FILED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 26, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 26, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 26, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Jun 13, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
May 31, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
SOU TEAS EXTENSION RECEIVED
May 30, 2024SOU TEAS EXTENSION RECEIVED
SOU EXTENSION 4 FILED
May 30, 2024SOU EXTENSION 4 FILED
SOU EXTENSION 4 GRANTED
May 30, 2024SOU EXTENSION 4 GRANTED
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Dec 22, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
SOU TEAS EXTENSION RECEIVED
Dec 20, 2023SOU TEAS EXTENSION RECEIVED
SOU EXTENSION 3 FILED
Dec 20, 2023SOU EXTENSION 3 FILED
SOU EXTENSION 3 GRANTED
Dec 20, 2023SOU EXTENSION 3 GRANTED
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Jun 30, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
SOU TEAS EXTENSION RECEIVED
Jun 28, 2023SOU TEAS EXTENSION RECEIVED
SOU EXTENSION 2 FILED
Jun 28, 2023SOU EXTENSION 2 FILED
SOU EXTENSION 2 GRANTED
Jun 28, 2023SOU EXTENSION 2 GRANTED
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Dec 21, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
SOU TEAS EXTENSION RECEIVED
Dec 19, 2022SOU TEAS EXTENSION RECEIVED
SOU EXTENSION 1 FILED
Dec 19, 2022SOU EXTENSION 1 FILED
SOU EXTENSION 1 GRANTED
Dec 19, 2022SOU EXTENSION 1 GRANTED
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jul 05, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
PUBLISHED FOR OPPOSITION
May 10, 2022PUBLISHED FOR OPPOSITION
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
May 10, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Apr 20, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
EXAMINERS AMENDMENT -WRITTEN
Apr 06, 2022EXAMINERS AMENDMENT -WRITTEN
EXAMINERS AMENDMENT E-MAILED
Apr 06, 2022EXAMINERS AMENDMENT E-MAILED
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Apr 06, 2022NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
EXAMINER'S AMENDMENT ENTERED
Apr 06, 2022EXAMINER'S AMENDMENT ENTERED
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 06, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
TEAS/EMAIL CORRESPONDENCE ENTERED
Mar 30, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Mar 29, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
CORRESPONDENCE RECEIVED IN LAW OFFICE
Mar 29, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
ASSIGNED TO EXAMINER
Dec 03, 2021ASSIGNED TO EXAMINER
NON-FINAL ACTION WRITTEN
Dec 03, 2021NON-FINAL ACTION WRITTEN
NON-FINAL ACTION E-MAILED
Dec 03, 2021NON-FINAL ACTION E-MAILED
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Dec 03, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Aug 03, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
NEW APPLICATION ENTERED
May 01, 2021NEW APPLICATION ENTERED
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