Who owns the DON’T FOLLOW THE HERD trademark?

The DON’T FOLLOW THE HERD trademark is owned by NML Holdings LLC.

What class is the DON’T FOLLOW THE HERD trademark registered in?

The DON’T FOLLOW THE HERD trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for DON’T FOLLOW THE HERD?

The USPTO serial number for DON’T FOLLOW THE HERD is 99402023.

What is the registration number for DON’T FOLLOW THE HERD?

DON’T FOLLOW THE HERD is registered under USPTO registration number 0.

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Updated Oct 1, 2026·22 searches this week

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DON

USPTO Trademark Record

PENDING

DON’T FOLLOW THE HERD

SN 99402023·Reg 0·Filed Sep 19, 2025

Owner NML Holdings LLC

Advertising; business management, organization and administration; office functions.

DON’T FOLLOW THE HERD (Serial No. 99402023), Registration No. 0, is a pending US trademark filed on Sep 19, 2025 by NML Holdings LLC. This trademark covers Class 035 (Advertising, business management & retail services).

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Mark Intelligence

DON’T FOLLOW THE HERD (Reg. #0) is a pending US trademark that was filed in 2025 and is currently under USPTO examination. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Sep 19, 2025

SERIAL

99402023

REG#

REGISTERED

Dec 31, 1969

Filing Information

StatusPENDING

Filing DateSep 19, 2025

Serial Number99402023

Registration No.0

Registration DateDec 31, 1969

Status DateJul 28, 2026

Published for OppositionMar 10, 2026

Filing Basis & Declarations

Standard Characters Claimed

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Apr 13, 2026

First use in commerce: Apr 13, 2026

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

12 events

STATEMENT OF USE PROCESSING COMPLETE

Jul 28, 2026

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Jun 02, 2026

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Jun 02, 2026

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

May 05, 2026

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Mar 10, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 10, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Mar 04, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 17, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Feb 11, 2026

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Feb 10, 2026

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Sep 19, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Sep 19, 2025

APPLICATION FILING RECEIPT MAILED

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