Who owns the DUTCH LUV trademark?

The DUTCH LUV trademark is owned by Dutch Bros., LLC.

What is the serial number for DUTCH LUV?

The USPTO serial number for DUTCH LUV is 88732834.

What is the registration number for DUTCH LUV?

DUTCH LUV is registered under USPTO registration number 6096164.

DUT

USPTO Trademark Record

REGISTERED

DUTCH LUV

Q: What class is the DUTCH LUV trademark registered in?

The DUTCH LUV trademark is registered in Class 016 (Paper goods, books & stationery), Class 025 (Clothing, footwear & headgear), Class 036 (Insurance, financial & real estate services).

SN 88732834·Reg 6096164·Filed Dec 19, 2019

Owner Dutch Bros., LLC

Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.; Clothing, footwear, headwear.; Financial, monetary and banking services; insurance services; real estate services.

DUTCH LUV (Serial No. 88732834), Registration No. 6096164, is a registered US trademark filed on Dec 19, 2019 by Dutch Bros., LLC. This trademark covers Class 016 (Paper goods, books & stationery), Class 025 (Clothing, footwear & headgear), Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: July 08, 2030

Mark Intelligence

DUTCH LUV (Reg. #6096164) is a registered US trademark that has been protecting its owner, Dutch Bros., LLC, since 2019. The mark covers Class 016 (Paper goods, books & stationery), Class 025 (Clothing, footwear & headgear) and Class 036 (Insurance, financial & real estate services) respectively. Goods and services include Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furnitu.... The mark faced 1 opposition proceeding during prosecution.

FILED

Dec 19, 2019

SERIAL

88732834

REG#

6096164

REGISTERED

Jul 07, 2020

Owner

Applicant

Dutch Bros., LLC

Entity

LLC

State

Address

1930 W. Rio Salado Pkwy., Tempe, AZ, 85281

Country

Attorney

NameSheila Fox Morrison

Law firm

Sheila Fox Morrison Davis Wright Tremaine LLP

Docket

69131-110

Address

560 SW 10th Avenue, Suite 700, Portland, OR 97205, United States

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Filing Information

StatusREGISTERED

Filing DateDec 19, 2019

Serial Number88732834

Registration No.6096164

Registration DateJul 07, 2020

Status DateJul 07, 2020

Published for OppositionApr 21, 2020

Next RenewalJuly 08, 2030

Mark TypeStandard characters

Attorney Docket69131-110

Status DescriptionLive and registered

Filing Signals

FILED

2019

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 016Paper goods, books & stationery

US codes: 002, 005, 022, 023, 029, 037, 038, 050

First use anywhere: Jan 31, 2016

First use in commerce: Jan 31, 2016

Class 025Clothing, footwear & headgear

US codes: 022, 039

First use anywhere: Jan 31, 2015

First use in commerce: Jan 31, 2015

Clothing, footwear, headwear.

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Jan 31, 2015

First use in commerce: Jan 31, 2015

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

28 events

TEAS SECTION 8 & 15 RECEIVED

Jun 25, 2026

TEAS SECTION 8 & 15 RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 14, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 14, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 14, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 14, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 14, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jul 07, 2025

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 22, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 22, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 22, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 24, 2024

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 24, 2024

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 24, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 24, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 24, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

May 02, 2023

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 02, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 02, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 02, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

May 02, 2023

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

REGISTERED-PRINCIPAL REGISTER

Jul 07, 2020

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Apr 21, 2020

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Apr 21, 2020

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Apr 01, 2020

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Mar 19, 2020

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Mar 18, 2020

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Dec 26, 2019

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Dec 23, 2019

NEW APPLICATION ENTERED

DUTCH LUV

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