Who owns the EASY. BEAUTIFUL. AFFORDABLE. trademark?

The EASY. BEAUTIFUL. AFFORDABLE. trademark is owned by AARON INVESTMENT COMPANY, LLC.

What is the serial number for EASY. BEAUTIFUL. AFFORDABLE.?

The USPTO serial number for EASY. BEAUTIFUL. AFFORDABLE. is 88530545.

What is the registration number for EASY. BEAUTIFUL. AFFORDABLE.?

EASY. BEAUTIFUL. AFFORDABLE. is registered under USPTO registration number 5977403.

EAS

USPTO Trademark Record

REGISTERED

EASY. BEAUTIFUL. AFFORDABLE.

Q: What class is the EASY. BEAUTIFUL. AFFORDABLE. trademark registered in?

The EASY. BEAUTIFUL. AFFORDABLE. trademark is registered in Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services).

SN 88530545·Reg 5977403·Filed Jul 23, 2019

Owner AARON INVESTMENT COMPANY, LLC

Advertising; business management, organization and administration; office functions.; Financial, monetary and banking services; insurance services; real estate services.

EASY. BEAUTIFUL. AFFORDABLE. (Serial No. 88530545), Registration No. 5977403, is a registered US trademark filed on Jul 23, 2019 by AARON INVESTMENT COMPANY, LLC. This trademark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: February 04, 2030

Mark Intelligence

EASY. BEAUTIFUL. AFFORDABLE. (Reg. #5977403) is a registered US trademark that has been protecting its owner, AARON INVESTMENT COMPANY, LLC, since 2019. The mark covers Class 035 (Advertising, business management & retail services) and Class 036 (Insurance, financial & real estate services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Financial, monetary and banking se.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jul 23, 2019

SERIAL

88530545

REG#

5977403

REGISTERED

Feb 04, 2020

Owner

Applicant

AARON INVESTMENT COMPANY, LLC

Entity

LLC

State

Address

400 Galleria Parkway SE, Suite 300, Atlanta, GA, 30339

Country

Attorney

NameJoel R. Feldman

Law firm

Joel R. Feldman Greenberg Traurig, LLP

Docket

146766014200

Address

3333 Piedmont Road NE, Suite 2500, Atlanta, GA 30305, United States

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Filing Information

StatusREGISTERED

Filing DateJul 23, 2019

Serial Number88530545

Registration No.5977403

Registration DateFeb 04, 2020

Status DateApr 23, 2026

Published for OppositionNov 19, 2019

Next RenewalFebruary 04, 2030

Mark TypeStandard characters

Attorney Docket146766014200

Status DescriptionLive and registered, Section 8 and 15 accepted

Filing Signals

FILED

2019

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Feb 12, 2018

First use in commerce: Mar 03, 2018

Advertising; business management, organization and administration; office functions.

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Feb 12, 2018

First use in commerce: Mar 03, 2018

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

19 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 23, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Apr 23, 2026

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Apr 23, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Jan 30, 2026

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Feb 04, 2025

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jun 20, 2024

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Mar 15, 2023

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 15, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 15, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 15, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Mar 15, 2023

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

REGISTERED-PRINCIPAL REGISTER

Feb 04, 2020

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Nov 19, 2019

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Nov 19, 2019

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 30, 2019

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Oct 11, 2019

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 11, 2019

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jul 31, 2019

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jul 26, 2019

NEW APPLICATION ENTERED

EASY. BEAUTIFUL. AFFORDABLE.

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Other Marks by AARON INVESTMENT COMPANY, LLC

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