Who owns the EMBRACE YOUR NORMAL trademark?

The EMBRACE YOUR NORMAL trademark is owned by Normal Beverage, Ltd..

What class is the EMBRACE YOUR NORMAL trademark registered in?

The EMBRACE YOUR NORMAL trademark is registered in Class 030 (Coffee, tea, rice, bakery goods & condiments), Class 032 (Beer & non-alcoholic beverages).

What is the serial number for EMBRACE YOUR NORMAL?

The USPTO serial number for EMBRACE YOUR NORMAL is 79432507.

What is the registration number for EMBRACE YOUR NORMAL?

EMBRACE YOUR NORMAL is registered under USPTO registration number 8172993.

EMB

USPTO Trademark Record

REGISTERED

EMBRACE YOUR NORMAL

SN 79432507·Reg 8172993·Filed Aug 13, 2025

Owner Normal Beverage, Ltd.

Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from cereals; bread, pastries and confectionery; chocolate; ice cream, sorbets and other edible ices; sugar, honey, treacle; yeast, baking-powder; salt, seasonings, spices, preserved herbs; vinegar, sauces and other condiments; ice (frozen water).; Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

EMBRACE YOUR NORMAL (Serial No. 79432507), Registration No. 8172993, is a registered US trademark filed on Aug 13, 2025 by Normal Beverage, Ltd.. This trademark covers Class 030 (Coffee, tea, rice, bakery goods & condiments), Class 032 (Beer & non-alcoholic beverages).

early section 8: March 17, 2032

Mark Intelligence

EMBRACE YOUR NORMAL (Reg. #8172993) is a registered US trademark that has been protecting its owner, Normal Beverage, Ltd., since 2025. The mark covers Class 030 (Coffee, tea, rice, bakery goods & condiments) and Class 032 (Beer & non-alcoholic beverages) respectively. Goods and services include Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from.... The mark faced 3 opposition proceedings during prosecution.

FILED

Aug 13, 2025

SERIAL

79432507

REG#

8172993

REGISTERED

Mar 17, 2026

Owner

Applicant

Normal Beverage, Ltd.

Entity

Corporation

Address

2600 - 1066 West Hastings St., Vancouver BC V6E 3X1

Country

Attorney

NameSarah M. Robertson

Law firm

Sarah M. Robertson Dorsey & Whitney LLP

Address

51 West 52nd Street, New York, NY 10019, United States

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Filing Information

StatusREGISTERED

Filing DateAug 13, 2025

Serial Number79432507

Registration No.8172993

Registration DateMar 17, 2026

Status DateMar 17, 2026

Published for OppositionJan 27, 2026

Mark TypeStandard characters

Status DescriptionLive and registered

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 3× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 030Coffee, tea, rice, bakery goods & condiments

US codes: 046

Class 032Beer & non-alcoholic beverages

US codes: 045, 046, 048

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

17 events

REGISTERED-PRINCIPAL REGISTER

Mar 17, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Mar 17, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Jan 27, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jan 27, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION PROCESSED BY IB

Jan 22, 2026

NOTIFICATION PROCESSED BY IB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jan 21, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

Jan 07, 2026

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB

Jan 06, 2026

NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB

ASSIGNED TO EXAMINER

Dec 29, 2025

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Dec 29, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Oct 03, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Oct 03, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 03, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 03, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Sep 15, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

APPLICATION FILING RECEIPT MAILED

Sep 15, 2025

APPLICATION FILING RECEIPT MAILED

SN ASSIGNED FOR SECT 66A APPL FROM IB

Sep 11, 2025

SN ASSIGNED FOR SECT 66A APPL FROM IB

EMBRACE YOUR NORMAL

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