Who owns the EQUITY IS THE NEW BLACK trademark?

The EQUITY IS THE NEW BLACK trademark is owned by Financial Lituation, LLC.

What class is the EQUITY IS THE NEW BLACK trademark registered in?

The EQUITY IS THE NEW BLACK trademark is registered in Class 025 (Clothing, footwear & headgear).

What is the serial number for EQUITY IS THE NEW BLACK?

The USPTO serial number for EQUITY IS THE NEW BLACK is 97324494.

What is the registration number for EQUITY IS THE NEW BLACK?

EQUITY IS THE NEW BLACK is registered under USPTO registration number 7922208.

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EQU

USPTO Trademark Record

REGISTERED

EQUITY IS THE NEW BLACK

SN 97324494·Reg 7922208·Filed Mar 22, 2022

Owner Financial Lituation, LLC

Clothing, footwear, headwear.

EQUITY IS THE NEW BLACK (Serial No. 97324494), Registration No. 7922208, is a registered US trademark filed on Mar 22, 2022 by Financial Lituation, LLC. This trademark covers Class 025 (Clothing, footwear & headgear).

early section 8: August 26, 2031

Conflict Analysis

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Mark Intelligence

EQUITY IS THE NEW BLACK (Reg. #7922208) is a registered US trademark that has been protecting its owner, Financial Lituation, LLC, since 2022. The mark covers Class 025 (Clothing, footwear & headgear). Goods and services include Clothing, footwear, headwear.. The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 22, 2022

SERIAL

97324494

REG#

7922208

REGISTERED

Aug 26, 2025

Filing Information

StatusREGISTERED

Filing DateMar 22, 2022

Serial Number97324494

Registration No.7922208

Registration DateAug 26, 2025

Status DateAug 26, 2025

Published for OppositionAug 22, 2023

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlyTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 025Clothing, footwear & headgear

US codes: 022, 039

First use anywhere: Dec 05, 2020

First use in commerce: Nov 25, 2021

Clothing, footwear, headwear.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

38 events

REGISTERED-PRINCIPAL REGISTER

Aug 26, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Aug 26, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Aug 05, 2025

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Aug 05, 2025

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 24, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 24, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

ASSIGNED TO LIE

Jun 23, 2025

ASSIGNED TO LIE

PETITION GRANTED - RESPONSE RECEIVED

Jul 02, 2024

PETITION GRANTED - RESPONSE RECEIVED

NOTICE OF REVIVAL - E-MAILED

Jul 02, 2024

NOTICE OF REVIVAL - E-MAILED

ASSIGNED TO PETITION STAFF

Jul 01, 2024

ASSIGNED TO PETITION STAFF

TEAS PETITION TO REVIVE RECEIVED

Jun 07, 2024

TEAS PETITION TO REVIVE RECEIVED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jun 07, 2024

TEAS RESPONSE TO OFFICE ACTION RECEIVED

ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE

May 14, 2024

ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE

ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND

May 14, 2024

ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND

SU - NON-FINAL ACTION - WRITTEN

Jan 26, 2024

SU - NON-FINAL ACTION - WRITTEN

NON-FINAL ACTION E-MAILED

Jan 26, 2024

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jan 26, 2024

NOTIFICATION OF NON-FINAL ACTION E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jan 07, 2024

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Jan 07, 2024

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Dec 18, 2023

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Dec 18, 2023

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 17, 2023

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Aug 22, 2023

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 22, 2023

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 02, 2023

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 19, 2023

APPROVED FOR PUB - PRINCIPAL REGISTER

EXAMINER'S AMENDMENT ENTERED

Jan 18, 2023

EXAMINER'S AMENDMENT ENTERED

EXAMINERS AMENDMENT E-MAILED

Jan 18, 2023

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Jan 18, 2023

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINERS AMENDMENT -WRITTEN

Jan 18, 2023

EXAMINERS AMENDMENT -WRITTEN

SUSPENSION LETTER WRITTEN

Jan 18, 2023

SUSPENSION LETTER WRITTEN

LETTER OF SUSPENSION E-MAILED

Jan 18, 2023

LETTER OF SUSPENSION E-MAILED

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Jan 18, 2023

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED

Jan 15, 2023

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED

TEAS VOLUNTARY AMENDMENT RECEIVED

Jan 06, 2023

TEAS VOLUNTARY AMENDMENT RECEIVED

ASSIGNED TO EXAMINER

Jan 04, 2023

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 28, 2022

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Mar 25, 2022

NEW APPLICATION ENTERED

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