Who owns the EVERYDAY YAY trademark?

The EVERYDAY YAY trademark is owned by Colgate-Palmolive Company.

What is the serial number for EVERYDAY YAY?

The USPTO serial number for EVERYDAY YAY is 99042138.

What is the registration number for EVERYDAY YAY?

EVERYDAY YAY is registered under USPTO registration number 0.

EVE

USPTO Trademark Record

PENDING

EVERYDAY YAY

Q: What class is the EVERYDAY YAY trademark registered in?

The EVERYDAY YAY trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 021 (Household utensils, cookware & glassware).

SN 99042138·Reg 0·Filed Feb 14, 2025

Owner Colgate-Palmolive Company

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.; Household or kitchen utensils and containers; cookware and tableware, except forks, knives and spoons; combs and sponges; brushes, except paintbrushes; brush-making materials; articles for cleaning purposes; unworked or semi-worked glass, except building glass; glassware, porcelain and earthenware.

EVERYDAY YAY (Serial No. 99042138), Registration No. 0, is a pending US trademark filed on Feb 14, 2025 by Colgate-Palmolive Company. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 021 (Household utensils, cookware & glassware).

Mark Intelligence

EVERYDAY YAY (Reg. #0) is a pending US trademark that was filed in 2025 and is currently under USPTO examination. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations) and Class 021 (Household utensils, cookware & glassware) respectively. Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 14, 2025

SERIAL

99042138

REG#

REGISTERED

Dec 31, 1969

Owner

Applicant

Colgate-Palmolive Company

Entity

Corporation

State

Address

300 Park Avenue, Trademarks, PK-8, New York, NY, 10022

Country

Attorney

NameMelanie Jennison

Law firm

Melanie Jennison Colgate-Palmolive Company

Address

300 Park Avenue, Trademarks, PK-8, New York, NY 10022, United States

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Filing Information

StatusPENDING

Filing DateFeb 14, 2025

Serial Number99042138

Registration No.0

Registration DateDec 31, 1969

Status DateJul 27, 2026

Published for OppositionAug 26, 2025

Mark TypeStandard characters

Status DescriptionLive and pending, statement of use registration review complete

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: Apr 07, 2026

First use in commerce: Apr 07, 2026

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

Class 021Household utensils, cookware & glassware

US codes: 002, 013, 023, 029, 030, 033, 040, 050

First use anywhere: Apr 07, 2026

First use in commerce: Apr 07, 2026

Household or kitchen utensils and containers; cookware and tableware, except forks, knives and spoons; combs and sponges; brushes, except paintbrushes; brush-making materials; articles for cleaning purposes; unworked or semi-worked glass, except building glass; glassware, porcelain and earthenware.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

29 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 29, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 29, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 29, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 29, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 29, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jul 29, 2026

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jul 27, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

EXAMINERS AMENDMENT E-MAILED

Jul 27, 2026

EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Jul 27, 2026

EXAMINER'S AMENDMENT ENTERED

SU-EXAMINER'S AMENDMENT WRITTEN

Jul 27, 2026

SU-EXAMINER'S AMENDMENT WRITTEN

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jul 27, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Jul 27, 2026

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

Jun 30, 2026

STATEMENT OF USE PROCESSING COMPLETE

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 10, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 10, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 10, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 10, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 10, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS STATEMENT OF USE RECEIVED

Apr 09, 2026

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Apr 09, 2026

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 21, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Aug 26, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 26, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 20, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 24, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jul 22, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jul 09, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Feb 14, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Feb 14, 2025

APPLICATION FILING RECEIPT MAILED

EVERYDAY YAY

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