Who owns the HALF MEASURES ARE FOR THE HALF-HEARTED trademark?

The HALF MEASURES ARE FOR THE HALF-HEARTED trademark is owned by LYVZ LLC.

What class is the HALF MEASURES ARE FOR THE HALF-HEARTED trademark registered in?

The HALF MEASURES ARE FOR THE HALF-HEARTED trademark is registered in Class 025 (Clothing, footwear & headgear), Class 032 (Beer & non-alcoholic beverages).

What is the serial number for HALF MEASURES ARE FOR THE HALF-HEARTED?

The USPTO serial number for HALF MEASURES ARE FOR THE HALF-HEARTED is 99132501.

What is the registration number for HALF MEASURES ARE FOR THE HALF-HEARTED?

HALF MEASURES ARE FOR THE HALF-HEARTED is registered under USPTO registration number 0.

HAL

USPTO Trademark Record

PENDING

HALF MEASURES ARE FOR THE HALF-HEARTED

SN 99132501·Reg 0·Filed Apr 11, 2025

Owner LYVZ LLC

Clothing, footwear, headwear.; Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

HALF MEASURES ARE FOR THE HALF-HEARTED (Serial No. 99132501), Registration No. 0, is a pending US trademark filed on Apr 11, 2025 by LYVZ LLC. This trademark covers Class 025 (Clothing, footwear & headgear), Class 032 (Beer & non-alcoholic beverages).

Statement of Use due: October 21, 202621 days remaining

Mark Intelligence

HALF MEASURES ARE FOR THE HALF-HEARTED (Reg. #0) is a pending US trademark that was filed in 2025 and is currently under USPTO examination. The mark covers Class 025 (Clothing, footwear & headgear) and Class 032 (Beer & non-alcoholic beverages) respectively. Goods and services include Clothing, footwear, headwear.; Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit jui.... The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 11, 2025

SERIAL

99132501

REG#

REGISTERED

Dec 31, 1969

Owner

Applicant

LYVZ LLC

Entity

LLC

State

Address

4656 Olivine Ln, Pfafftown, NC, 27040-9827

Country

Attorney

NameBlake P. Hurt

Law firm

Blake P. Hurt Tuggle Duggins P.A.

Docket

960949-7

Address

400 Bellemeade Street, Suite 800, Greensboro, NC 27401, United States

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Filing Information

StatusPENDING

Filing DateApr 11, 2025

Serial Number99132501

Registration No.0

Registration DateDec 31, 1969

Status DateApr 21, 2026

Published for OppositionAug 26, 2025

Mark TypeStandard characters

Attorney Docket960949-7

Status DescriptionLive and pending, first extension granted

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 025Clothing, footwear & headgear

US codes: 022, 039

Clothing, footwear, headwear.

Class 032Beer & non-alcoholic beverages

US codes: 045, 046, 048

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

16 events

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Apr 22, 2026

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Apr 21, 2026

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Apr 21, 2026

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Apr 21, 2026

SOU EXTENSION 1 GRANTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 22, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 22, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 22, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 21, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Aug 26, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 26, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 20, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Jul 22, 2025

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 22, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION ENTERED

Apr 11, 2025

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 11, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

APPLICATION FILING RECEIPT MAILED

Apr 11, 2025

APPLICATION FILING RECEIPT MAILED

HALF MEASURES ARE FOR THE HALF-HEARTED

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Other Marks by LYVZ LLC

Other Marks in Class 025 — Clothing, footwear & headgear

Other Marks by Blake P. Hurt

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