Who owns the HEARTLAND trademark?

The HEARTLAND trademark is owned by CURO HEALTH SERVICES, LLC.

What class is the HEARTLAND trademark registered in?

The HEARTLAND trademark is registered in Class 042 (Scientific, technology & SaaS services).

What is the serial number for HEARTLAND?

The USPTO serial number for HEARTLAND is 73445012.

What is the registration number for HEARTLAND?

HEARTLAND is registered under USPTO registration number 1300002.

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HEA

USPTO Trademark Record

REGISTERED

HEARTLAND

SN 73445012·Reg 1300002·Filed Sep 23, 1983

Owner CURO HEALTH SERVICES, LLC

Scientific and technological services and research and design relating thereto; industrial analysis, industrial research and industrial design services; quality control and authentication services; design and development of computer hardware and software.

HEARTLAND (Serial No. 73445012), Registration No. 1300002, is a registered US trademark filed on Sep 23, 1983 by CURO HEALTH SERVICES, LLC. This trademark covers Class 042 (Scientific, technology & SaaS services).

Section 8/9 declaration window: October 09, 2034

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Mark Intelligence

HEARTLAND (Reg. #1300002) is a registered US trademark that has been protecting its owner, CURO HEALTH SERVICES, LLC, since 1983. The mark covers Class 042 (Scientific, technology & SaaS services). Goods and services include Scientific and technological services and research and design relating thereto; industrial analysis, industrial research.... The mark faced 1 opposition proceeding during prosecution.

FILED

Sep 23, 1983

SERIAL

73445012

REG#

1300002

REGISTERED

Oct 09, 1984

Filing Information

StatusREGISTERED

Filing DateSep 23, 1983

Serial Number73445012

Registration No.1300002

Registration DateOct 09, 1984

Status DateJan 14, 2025

Published for OppositionJul 31, 1984

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 042Scientific, technology & SaaS services

US codes: 100

First use anywhere: Dec 11, 1975

First use in commerce: Feb 01, 1976

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

41 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 23, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 23, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 23, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 14, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 14, 2025

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Jan 14, 2025

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jan 14, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Sep 25, 2024

TEAS SECTION 8 & 9 RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 08, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Mar 08, 2024

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 08, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Mar 08, 2024

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 08, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Nov 08, 2023

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Oct 09, 2023

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

May 20, 2014

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

May 20, 2014

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

May 20, 2014

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

May 20, 2014

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

May 08, 2014

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

May 08, 2014

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

REVIEW OF CORRESPONDENCE COMPLETE - INFORMATION MADE OF RECORD

Jan 30, 2013

REVIEW OF CORRESPONDENCE COMPLETE - INFORMATION MADE OF RECORD

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jan 29, 2013

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 29, 2013

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NOTICE OF SUIT

Aug 07, 2012

NOTICE OF SUIT

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Apr 20, 2011

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

CASE FILE IN TICRS

May 13, 2008

CASE FILE IN TICRS

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Feb 06, 2008

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jan 30, 2008

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Sep 14, 2004

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Sep 14, 2004

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Jul 26, 2004

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jan 18, 1991

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Oct 09, 1990

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Oct 09, 1984

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Jul 31, 1984

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

May 29, 1984

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 18, 1984

APPROVED FOR PUB - PRINCIPAL REGISTER

EXAMINER'S AMENDMENT MAILED

Apr 16, 1984

EXAMINER'S AMENDMENT MAILED

ALLOWANCE/COUNT WITHDRAWN

Mar 16, 1984

ALLOWANCE/COUNT WITHDRAWN

ASSIGNED TO EXAMINER

Mar 14, 1984

ASSIGNED TO EXAMINER

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