Who owns the HERSHE trademark?

The HERSHE trademark is owned by B and C Direct, LLC.

What class is the HERSHE trademark registered in?

The HERSHE trademark is registered in Class 026 (Lace, embroidery, ribbons, buttons & haberdashery).

What is the serial number for HERSHE?

The USPTO serial number for HERSHE is 98139557.

What is the registration number for HERSHE?

HERSHE is registered under USPTO registration number 0.

Sealvo

Home Search: HERSHEHERSHE #98139557

Back

Updated Sep 30, 2026·20 searches this week

View on USPTO TSDR Find similar marks

HER

USPTO Trademark Record

PENDING

HERSHE

SN 98139557·Reg 0·Filed Aug 18, 2023

Owner B and C Direct, LLC

Lace and embroidery, and haberdashery ribbons and bows; buttons, hooks and eyes, pins and needles; artificial flowers; hair decorations; false hair.

HERSHE (Serial No. 98139557), Registration No. 0, is a pending US trademark filed on Aug 18, 2023 by B and C Direct, LLC. This trademark covers Class 026 (Lace, embroidery, ribbons, buttons & haberdashery).

Conflict Analysis

Full conflict analysis for HERSHE (SN 98139557) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

HERSHE (Reg. #0) is a pending US trademark that was filed in 2023 and is currently under USPTO examination. The mark covers Class 026 (Lace, embroidery, ribbons, buttons & haberdashery). Goods and services include Lace and embroidery, and haberdashery ribbons and bows; buttons, hooks and eyes, pins and needles; artificial flowers; h.... The mark faced 1 opposition proceeding during prosecution.

FILED

Aug 18, 2023

SERIAL

98139557

REG#

REGISTERED

Dec 31, 1969

Filing Information

StatusPENDING

Filing DateAug 18, 2023

Serial Number98139557

Registration No.0

Registration DateDec 31, 1969

Status DateDec 30, 2025

Published for OppositionNov 04, 2025

Filing Basis & Declarations

Standard Characters ClaimedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 026Lace, embroidery, ribbons, buttons & haberdashery

US codes: 037, 039, 040, 042, 050

First use anywhere: Jan 01, 2022

First use in commerce: Jan 01, 2022

Lace and embroidery, and haberdashery ribbons and bows; buttons, hooks and eyes, pins and needles; artificial flowers; hair decorations; false hair.

This description is as filed with the USPTO and defines the scope of trademark protection.

Run a conflict check

Search by serial number, mark name, or logo. See conflicting marks ranked by risk with clear explanations of what contributed.

Run conflict check

Status History

29 events

TEAS STATEMENT OF USE RECEIVED

Jun 30, 2026

TEAS STATEMENT OF USE RECEIVED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Dec 30, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Nov 04, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Nov 04, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 29, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 04, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jul 17, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 17, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jul 17, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

May 21, 2025

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

May 21, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

May 21, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

TEAS REQUEST FOR RECONSIDERATION RECEIVED

Jan 27, 2025

TEAS REQUEST FOR RECONSIDERATION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jan 27, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jan 27, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

FINAL REFUSAL WRITTEN

Oct 25, 2024

FINAL REFUSAL WRITTEN

FINAL REFUSAL E-MAILED

Oct 25, 2024

FINAL REFUSAL E-MAILED

NOTIFICATION OF FINAL REFUSAL EMAILED

Oct 25, 2024

NOTIFICATION OF FINAL REFUSAL EMAILED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jul 30, 2024

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 30, 2024

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jul 30, 2024

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Apr 30, 2024

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Apr 30, 2024

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Apr 30, 2024

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Apr 18, 2024

ASSIGNED TO EXAMINER

TEAS VOLUNTARY AMENDMENT RECEIVED

Mar 11, 2024

TEAS VOLUNTARY AMENDMENT RECEIVED

TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED

Mar 11, 2024

TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Sep 18, 2023

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Aug 22, 2023

NEW APPLICATION ENTERED

Other Marks by B and C Direct, LLC

Additional USPTO filings from the same owner.

RAW

RAWYALTÈ

97592215

B and C Direct, LLC

REGISTERED

STI

STICKY ICKY

98443213

B and C Direct, LLC

REGISTERED

RAW

RAW LOCK'D N TWISTED

97592225

B and C Direct, LLC

REGISTERED

STI

STICKY ICKY

97678630

B and C Direct, LLC

REGISTERED

Other Marks in Class 026 — Lace, embroidery, ribbons, buttons & haberdashery

Recently filed and registered marks in the same international class.

HER

HERSHE

86491962

HH BEAUTY INC

ABANDONED

Other Marks by William N. Hulsey, III

Additional USPTO filings handled by the same attorney of record.

ASH

ASHBATH

98851705

REGISTERED

99009745

REGISTERED

PLI

PLIER DRIVER

99017841

REGISTERED

GAM

GAME OVER VIDEOGAMES

87128349

REGISTERED

HERSHE

Run a conflict check

Other Marks by B and C Direct, LLC

Other Marks in Class 026 — Lace, embroidery, ribbons, buttons & haberdashery

Other Marks by William N. Hulsey, III

Get pre-filing clearance

Search 15M+ trademarks

Resources

Company