Who owns the HONOR TRADITION, EMBRACE CHANGE trademark?

The HONOR TRADITION, EMBRACE CHANGE trademark is owned by SAZERAC BRANDS, LLC.

What class is the HONOR TRADITION, EMBRACE CHANGE trademark registered in?

The HONOR TRADITION, EMBRACE CHANGE trademark is registered in Class 041 (Education & entertainment services).

What is the serial number for HONOR TRADITION, EMBRACE CHANGE?

The USPTO serial number for HONOR TRADITION, EMBRACE CHANGE is 85560142.

What is the registration number for HONOR TRADITION, EMBRACE CHANGE?

HONOR TRADITION, EMBRACE CHANGE is registered under USPTO registration number 4846307.

HON

USPTO Trademark Record

REGISTERED

HONOR TRADITION, EMBRACE CHANGE

SN 85560142·Reg 4846307·Filed Mar 05, 2012

Owner SAZERAC BRANDS, LLC

Education; providing of training; entertainment; sporting and cultural activities.

HONOR TRADITION, EMBRACE CHANGE (Serial No. 85560142), Registration No. 4846307, is a registered US trademark filed on Mar 05, 2012 by SAZERAC BRANDS, LLC. This trademark covers Class 041 (Education & entertainment services).

Section 8/9 declaration window: November 05, 2035

Mark Intelligence

HONOR TRADITION, EMBRACE CHANGE (Reg. #4846307) is a registered US trademark that has been protecting its owner, SAZERAC BRANDS, LLC, since 2012. The mark covers Class 041 (Education & entertainment services). Goods and services include Education; providing of training; entertainment; sporting and cultural activities.. The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 05, 2012

SERIAL

85560142

REG#

4846307

REGISTERED

Nov 03, 2015

Owner

Applicant

SAZERAC BRANDS, LLC

Entity

LLC

State

Address

10101 Linn Station Rd., Suite 400, Louisville, KY, 40223

Country

Attorney

NameCharlene M. Krogh

Law firm

Charlene M. Krogh Dorsey & Whitney LLP

Docket

T313377.US.0

Address

1400 Wewatta Street, Suite 400, IP Department, Denver, CO 80202-5549, United States

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Filing Information

StatusREGISTERED

Filing DateMar 05, 2012

Serial Number85560142

Registration No.4846307

Registration DateNov 03, 2015

Status DateJan 26, 2026

Published for OppositionJul 17, 2012

Next RenewalNovember 05, 2035

Mark TypeStandard characters

Attorney DocketT313377.US.0

Status DescriptionLive and registered, renewed

Filing Signals

FILED

2012

YEARS AGO

14y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Mar 31, 2015

First use in commerce: Mar 31, 2015

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

58 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 26, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 26, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jan 26, 2026

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jan 26, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Oct 23, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Nov 03, 2024

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 01, 2023

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Dec 01, 2023

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 01, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 01, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 01, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Nov 01, 2022

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Nov 01, 2022

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Nov 01, 2022

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

May 02, 2022

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Nov 03, 2020

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Oct 09, 2018

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Oct 09, 2018

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 31, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 31, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Mar 09, 2016

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Nov 25, 2015

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

REGISTERED-PRINCIPAL REGISTER

Nov 03, 2015

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Sep 26, 2015

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

Sep 25, 2015

STATEMENT OF USE PROCESSING COMPLETE

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Sep 25, 2015

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

TEAS STATEMENT OF USE RECEIVED

Sep 10, 2015

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Sep 10, 2015

USE AMENDMENT FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Mar 28, 2015

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 5 GRANTED

Mar 27, 2015

SOU EXTENSION 5 GRANTED

SOU TEAS EXTENSION RECEIVED

Mar 10, 2015

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 5 FILED

Mar 10, 2015

SOU EXTENSION 5 FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Sep 25, 2014

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 4 GRANTED

Sep 24, 2014

SOU EXTENSION 4 GRANTED

SOU TEAS EXTENSION RECEIVED

Sep 09, 2014

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 4 FILED

Sep 09, 2014

SOU EXTENSION 4 FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Mar 19, 2014

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 3 GRANTED

Mar 18, 2014

SOU EXTENSION 3 GRANTED

SOU TEAS EXTENSION RECEIVED

Mar 05, 2014

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 3 FILED

Mar 05, 2014

SOU EXTENSION 3 FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Oct 17, 2013

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 2 GRANTED

Oct 16, 2013

SOU EXTENSION 2 GRANTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Oct 11, 2013

CASE ASSIGNED TO INTENT TO USE PARALEGAL

SOU EXTENSION 2 FILED

Sep 11, 2013

SOU EXTENSION 2 FILED

SOU TEAS EXTENSION RECEIVED

Sep 11, 2013

SOU TEAS EXTENSION RECEIVED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Mar 13, 2013

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Mar 11, 2013

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Mar 11, 2013

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Mar 11, 2013

SOU EXTENSION 1 GRANTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 08, 2013

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Sep 11, 2012

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 17, 2012

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

PUBLISHED FOR OPPOSITION

Jul 17, 2012

PUBLISHED FOR OPPOSITION

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jun 27, 2012

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 06, 2012

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jun 04, 2012

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 12, 2012

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Mar 08, 2012

NEW APPLICATION ENTERED

HONOR TRADITION, EMBRACE CHANGE

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