Who owns the HOUSEHOLD ID trademark?

The HOUSEHOLD ID trademark is owned by Viant Technology LLC.

What is the serial number for HOUSEHOLD ID?

The USPTO serial number for HOUSEHOLD ID is 98399630.

What is the registration number for HOUSEHOLD ID?

HOUSEHOLD ID is registered under USPTO registration number 8045791.

HOU

USPTO Trademark Record

REGISTERED

HOUSEHOLD ID

Q: What class is the HOUSEHOLD ID trademark registered in?

The HOUSEHOLD ID trademark is registered in Class 035 (Advertising, business management & retail services), Class 038 (Telecommunications services), Class 042 (Scientific, technology & SaaS services).

SN 98399630·Reg 8045791·Filed Feb 09, 2024

Owner Viant Technology LLC

Advertising; business management, organization and administration; office functions.; Telecommunications.; Scientific and technological services and research and design relating thereto; industrial analysis, industrial research and industrial design services; quality control and authentication services; design and development of computer hardware and software.

HOUSEHOLD ID (Serial No. 98399630), Registration No. 8045791, is a registered US trademark filed on Feb 09, 2024 by Viant Technology LLC. This trademark covers Class 035 (Advertising, business management & retail services), Class 038 (Telecommunications services), Class 042 (Scientific, technology & SaaS services).

early section 8: December 02, 2031

Mark Intelligence

HOUSEHOLD ID (Reg. #8045791) is a registered US trademark that has been protecting its owner, Viant Technology LLC, since 2024. The mark covers Class 035 (Advertising, business management & retail services), Class 038 (Telecommunications services) and Class 042 (Scientific, technology & SaaS services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Telecommunications.; Scientific an.... The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 09, 2024

SERIAL

98399630

REG#

8045791

REGISTERED

Dec 02, 2025

Owner

Applicant

Viant Technology LLC

Entity

LLC

State

Address

2722 MICHELSON DRIVE #100, IRVINE, CA, 92612

Country

Attorney

NameSusan M. Natland

Law firm

Susan M. Natland BAKER & HOSTETLER LLP

Docket

136757.20014

Address

600 Anton Blvd., Suite 900, Costa Mesa, CA 92626, United States

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Filing Information

StatusREGISTERED

Filing DateFeb 09, 2024

Serial Number98399630

Registration No.8045791

Registration DateDec 02, 2025

Status DateDec 02, 2025

Published for OppositionOct 14, 2025

Mark TypeStandard characters

Attorney Docket136757.20014

Status DescriptionLive and registered

Filing Signals

FILED

2024

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Feb 22, 2017

First use in commerce: Feb 22, 2017

Advertising; business management, organization and administration; office functions.

Class 038Telecommunications services

US codes: 100, 101, 104

First use anywhere: Feb 22, 2017

First use in commerce: Feb 22, 2017

Telecommunications.

Class 042Scientific, technology & SaaS services

US codes: 100, 101

First use anywhere: Feb 22, 2017

First use in commerce: Feb 22, 2017

Scientific and technological services and research and design relating thereto; industrial analysis, industrial research and industrial design services; quality control and authentication services; design and development of computer hardware and software.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

35 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Mar 31, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Mar 31, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 31, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 31, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 31, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Mar 31, 2026

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

REGISTERED-PRINCIPAL REGISTER

Dec 02, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Dec 02, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Oct 14, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Oct 14, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 08, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 12, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS/EMAIL CORRESPONDENCE ENTERED

Sep 11, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Sep 10, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Sep 10, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

Jun 10, 2025

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

Jun 10, 2025

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

USE AMENDMENT ACCEPTED

Mar 10, 2025

USE AMENDMENT ACCEPTED

NON-FINAL ACTION WRITTEN

Mar 10, 2025

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Mar 10, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Mar 10, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

USE AMENDMENT FILED

Mar 07, 2025

USE AMENDMENT FILED

AMENDMENT TO USE PROCESSING COMPLETE

Mar 07, 2025

AMENDMENT TO USE PROCESSING COMPLETE

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Mar 06, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Mar 06, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Mar 06, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS AMENDMENT OF USE RECEIVED

Mar 06, 2025

TEAS AMENDMENT OF USE RECEIVED

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

Dec 06, 2024

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

Dec 06, 2024

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

NON-FINAL ACTION WRITTEN

Sep 06, 2024

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Sep 06, 2024

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Sep 06, 2024

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Sep 04, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 09, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Feb 09, 2024

NEW APPLICATION ENTERED

HOUSEHOLD ID

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Other Marks by Viant Technology LLC

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