Who owns the HOW 'BOUT THEM DOGS trademark?

The HOW 'BOUT THEM DOGS trademark is owned by University of Georgia Athletic Association, Inc..

What class is the HOW 'BOUT THEM DOGS trademark registered in?

The HOW 'BOUT THEM DOGS trademark is registered in Class 016 (Paper goods, books & stationery).

What is the serial number for HOW 'BOUT THEM DOGS?

The USPTO serial number for HOW 'BOUT THEM DOGS is 78406669.

What is the registration number for HOW 'BOUT THEM DOGS?

HOW 'BOUT THEM DOGS is registered under USPTO registration number 3027008.

HOW

USPTO Trademark Record

REGISTERED

HOW 'BOUT THEM DOGS

SN 78406669·Reg 3027008·Filed Apr 22, 2004

Owner University of Georgia Athletic Association, Inc.

Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.

HOW 'BOUT THEM DOGS (Serial No. 78406669), Registration No. 3027008, is a registered US trademark filed on Apr 22, 2004 by University of Georgia Athletic Association, Inc.. This trademark covers Class 016 (Paper goods, books & stationery).

Section 8/9 declaration window: December 13, 2035

Mark Intelligence

HOW 'BOUT THEM DOGS (Reg. #3027008) is a registered US trademark that has been protecting its owner, University of Georgia Athletic Association, Inc., since 2004. The mark covers Class 016 (Paper goods, books & stationery). Goods and services include Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furnitu.... The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 22, 2004

SERIAL

78406669

REG#

3027008

REGISTERED

Dec 13, 2005

Owner

Applicant

University of Georgia Athletic Association, Inc.

Entity

Not Provided

State

Address

Butts/Mehre Heritage Hall, 1 Selig Circle, Athens, GA, 30602

Country

Attorney

NameSheri M. Hunter

Law firm

Sheri M. Hunter KING & SPALDING LLP

Address

500 WEST 2ND STREET, SUITE 1800, AUSTIN, TX 78701, United States

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Filing Information

StatusREGISTERED

Filing DateApr 22, 2004

Serial Number78406669

Registration No.3027008

Registration DateDec 13, 2005

Status DateFeb 26, 2026

Published for OppositionSep 20, 2005

Next RenewalDecember 13, 2035

Mark TypeStandard characters

Status DescriptionLive and registered, renewed

Filing Signals

FILED

2004

YEARS AGO

22y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 016Paper goods, books & stationery

US codes: 002, 005, 022, 023, 029, 037, 038, 050

First use anywhere: Sep 30, 1978

First use in commerce: Sep 30, 1978

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

45 events

NOTICE OF SUIT

Jul 06, 2026

NOTICE OF SUIT

May 28, 2026

NOTICE OF SUIT

May 20, 2026

NOTICE OF SUIT

May 20, 2026

NOTICE OF SUIT

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Feb 26, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Feb 26, 2026

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Feb 26, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 23, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Nov 25, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Dec 13, 2024

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Mar 01, 2024

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Mar 01, 2024

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 01, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 01, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 01, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NOTICE OF SUIT

Sep 15, 2023

NOTICE OF SUIT

Jan 04, 2023

NOTICE OF SUIT

Dec 15, 2022

NOTICE OF SUIT

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Aug 24, 2015

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Aug 24, 2015

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Aug 24, 2015

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

Aug 19, 2015

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

POST REGISTRATION ACTION MAILED - SEC. 8 & 9

Aug 17, 2015

POST REGISTRATION ACTION MAILED - SEC. 8 & 9

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

Aug 04, 2015

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jul 13, 2015

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

POST REGISTRATION ACTION MAILED - SEC. 8 & 9

Jul 13, 2015

POST REGISTRATION ACTION MAILED - SEC. 8 & 9

TEAS SECTION 8 & 9 RECEIVED

Jun 19, 2015

TEAS SECTION 8 & 9 RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Dec 17, 2011

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Dec 17, 2011

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Dec 17, 2011

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Nov 04, 2011

TEAS SECTION 8 & 15 RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 11, 2006

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED-PRINCIPAL REGISTER

Dec 13, 2005

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Sep 20, 2005

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Aug 31, 2005

NOTICE OF PUBLICATION

LAW OFFICE PUBLICATION REVIEW COMPLETED

Jun 02, 2005

LAW OFFICE PUBLICATION REVIEW COMPLETED

ASSIGNED TO LIE

May 27, 2005

ASSIGNED TO LIE

APPROVED FOR PUB - PRINCIPAL REGISTER

May 20, 2005

APPROVED FOR PUB - PRINCIPAL REGISTER

AMENDMENT FROM APPLICANT ENTERED

May 19, 2005

AMENDMENT FROM APPLICANT ENTERED

PAPER RECEIVED

May 09, 2005

PAPER RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

May 09, 2005

CORRESPONDENCE RECEIVED IN LAW OFFICE

ASSIGNED TO EXAMINER

Nov 15, 2004

ASSIGNED TO EXAMINER

NON-FINAL ACTION WRITTEN

Nov 15, 2004

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Nov 15, 2004

NON-FINAL ACTION E-MAILED

NEW APPLICATION ENTERED

May 05, 2004

NEW APPLICATION ENTERED

HOW 'BOUT THEM DOGS

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