Who owns the HOW I LOOK trademark?

The HOW I LOOK trademark is owned by DUANE READE.

What class is the HOW I LOOK trademark registered in?

The HOW I LOOK trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for HOW I LOOK?

The USPTO serial number for HOW I LOOK is 77706552.

What is the registration number for HOW I LOOK?

HOW I LOOK is registered under USPTO registration number 3894622.

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HOW

USPTO Trademark Record

REGISTERED

HOW I LOOK

SN 77706552·Reg 3894622·Filed Apr 03, 2009

Owner DUANE READE

Advertising; business management, organization and administration; office functions.

HOW I LOOK (Serial No. 77706552), Registration No. 3894622, is a registered US trademark filed on Apr 03, 2009 by DUANE READE. This trademark covers Class 035 (Advertising, business management & retail services).

Section 8/9 declaration window: December 23, 2030

Conflict Analysis

Full conflict analysis for HOW I LOOK (SN 77706552) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

HOW I LOOK (Reg. #3894622) is a registered US trademark that has been protecting its owner, DUANE READE, since 2009. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 03, 2009

SERIAL

77706552

REG#

3894622

REGISTERED

Dec 21, 2010

Filing Information

StatusREGISTERED

Filing DateApr 03, 2009

Serial Number77706552

Registration No.3894622

Registration DateDec 21, 2010

Status DateApr 02, 2021

Published for OppositionAug 04, 2009

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Dec 06, 2008

First use in commerce: Dec 06, 2008

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

50 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 11, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Dec 11, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 11, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 11, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 11, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Sep 17, 2025

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 22, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 22, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 22, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 02, 2021

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 02, 2021

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Apr 02, 2021

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Apr 02, 2021

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Dec 18, 2020

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Dec 21, 2019

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Aug 23, 2017

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 09, 2017

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Feb 09, 2017

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Feb 09, 2017

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Dec 01, 2016

TEAS SECTION 8 & 15 RECEIVED

REGISTERED-PRINCIPAL REGISTER

Dec 21, 2010

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED

Nov 19, 2010

NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Nov 18, 2010

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

LAW OFFICE REGISTRATION REVIEW COMPLETED

Nov 18, 2010

LAW OFFICE REGISTRATION REVIEW COMPLETED

NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED

Oct 29, 2010

NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED

STATEMENT OF USE PROCESSING COMPLETE

Oct 28, 2010

STATEMENT OF USE PROCESSING COMPLETE

SOU EXTENSION 2 GRANTED

Oct 28, 2010

SOU EXTENSION 2 GRANTED

FAX RECEIVED

Oct 28, 2010

FAX RECEIVED

ITU OFFICE ACTION ISSUED FOR STATEMENT OF USE

Oct 19, 2010

ITU OFFICE ACTION ISSUED FOR STATEMENT OF USE

SOU TEAS EXTENSION RECEIVED

Oct 14, 2010

SOU TEAS EXTENSION RECEIVED

TEAS STATEMENT OF USE RECEIVED

Oct 14, 2010

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Oct 14, 2010

USE AMENDMENT FILED

SOU EXTENSION 2 FILED

Oct 14, 2010

SOU EXTENSION 2 FILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 01, 2010

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 01, 2010

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

May 14, 2010

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

May 13, 2010

CASE ASSIGNED TO INTENT TO USE PARALEGAL

SOU EXTENSION 1 GRANTED

May 13, 2010

SOU EXTENSION 1 GRANTED

SOU TEAS EXTENSION RECEIVED

Apr 26, 2010

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Apr 26, 2010

SOU EXTENSION 1 FILED

NOA MAILED - SOU REQUIRED FROM APPLICANT

Oct 27, 2009

NOA MAILED - SOU REQUIRED FROM APPLICANT

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Aug 05, 2009

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

PUBLISHED FOR OPPOSITION

Aug 04, 2009

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Jul 15, 2009

NOTICE OF PUBLICATION

ASSIGNED TO LIE

Jul 02, 2009

ASSIGNED TO LIE

LAW OFFICE PUBLICATION REVIEW COMPLETED

Jul 02, 2009

LAW OFFICE PUBLICATION REVIEW COMPLETED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 25, 2009

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jun 22, 2009

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Apr 07, 2009

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 07, 2009

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

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