Who owns the IT'S IN OUR NATURE trademark?

The IT'S IN OUR NATURE trademark is owned by Ventura County Lodging Association.

What class is the IT'S IN OUR NATURE trademark registered in?

The IT'S IN OUR NATURE trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for IT'S IN OUR NATURE?

The USPTO serial number for IT'S IN OUR NATURE is 98161761.

What is the registration number for IT'S IN OUR NATURE?

IT'S IN OUR NATURE is registered under USPTO registration number 7812463.

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ITS

USPTO Trademark Record

REGISTERED

IT'S IN OUR NATURE

SN 98161761·Reg 7812463·Filed Sep 01, 2023

Owner Ventura County Lodging Association

Advertising; business management, organization and administration; office functions.

IT'S IN OUR NATURE (Serial No. 98161761), Registration No. 7812463, is a registered US trademark filed on Sep 01, 2023 by Ventura County Lodging Association. This trademark covers Class 035 (Advertising, business management & retail services).

early section 8: May 27, 2031

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Mark Intelligence

IT'S IN OUR NATURE (Reg. #7812463) is a registered US trademark that has been protecting its owner, Ventura County Lodging Association, since 2023. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Sep 01, 2023

SERIAL

98161761

REG#

7812463

REGISTERED

May 27, 2025

Filing Information

StatusREGISTERED

Filing DateSep 01, 2023

Serial Number98161761

Registration No.7812463

Registration DateMay 27, 2025

Status DateMay 27, 2025

Published for OppositionJun 18, 2024

Filing Basis & Declarations

Standard Characters ClaimedUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Jul 01, 2023

First use in commerce: Jul 31, 2023

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

23 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 28, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 28, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 28, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED-PRINCIPAL REGISTER

May 27, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

May 27, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

May 08, 2025

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

May 08, 2025

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ASSIGNED TO EXAMINER

May 06, 2025

ASSIGNED TO EXAMINER

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Apr 28, 2025

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Apr 28, 2025

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Feb 13, 2025

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Feb 13, 2025

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Aug 13, 2024

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 09, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 09, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Aug 09, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

PUBLISHED FOR OPPOSITION

Jun 18, 2024

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jun 18, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

May 29, 2024

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

May 13, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Apr 30, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Nov 13, 2023

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Sep 01, 2023

NEW APPLICATION ENTERED

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