Who owns the IT'S NOT PERSONAL, IT'S BUSINESS. trademark?

The IT'S NOT PERSONAL, IT'S BUSINESS. trademark is owned by The Hilb Group, LLC.

What is the serial number for IT'S NOT PERSONAL, IT'S BUSINESS.?

The USPTO serial number for IT'S NOT PERSONAL, IT'S BUSINESS. is 99222015.

What is the registration number for IT'S NOT PERSONAL, IT'S BUSINESS.?

IT'S NOT PERSONAL, IT'S BUSINESS. is registered under USPTO registration number 8115298.

ITS

USPTO Trademark Record

REGISTERED

IT'S NOT PERSONAL, IT'S BUSINESS.

Q: What class is the IT'S NOT PERSONAL, IT'S BUSINESS. trademark registered in?

The IT'S NOT PERSONAL, IT'S BUSINESS. trademark is registered in Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services).

SN 99222015·Reg 8115298·Filed Jun 06, 2025

Owner The Hilb Group, LLC

Advertising; business management, organization and administration; office functions.; Financial, monetary and banking services; insurance services; real estate services.

IT'S NOT PERSONAL, IT'S BUSINESS. (Serial No. 99222015), Registration No. 8115298, is a registered US trademark filed on Jun 06, 2025 by The Hilb Group, LLC. This trademark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services).

early section 8: January 27, 2032

Mark Intelligence

IT'S NOT PERSONAL, IT'S BUSINESS. (Reg. #8115298) is a registered US trademark that has been protecting its owner, The Hilb Group, LLC, since 2025. The mark covers Class 035 (Advertising, business management & retail services) and Class 036 (Insurance, financial & real estate services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Financial, monetary and banking se.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jun 06, 2025

SERIAL

99222015

REG#

8115298

REGISTERED

Jan 27, 2026

Owner

Applicant

The Hilb Group, LLC

Entity

LLC

State

Address

6802 Paragon Place, Suite 200, Richmond, VA, 23230

Attorney

NameMichael R Gilman

Law firm

Michael R Gilman Kaplan Breyer Schwarz LLP

Docket

7112.031tmus

Address

317 George Street, Suite 320, New Brunswick, NJ 08901, United States

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Filing Information

StatusREGISTERED

Filing DateJun 06, 2025

Serial Number99222015

Registration No.8115298

Registration DateJan 27, 2026

Status DateJan 27, 2026

Published for OppositionDec 09, 2025

Mark TypeDesign with words

Attorney Docket7112.031tmus

Status DescriptionLive and registered

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Mar 11, 2025

First use in commerce: Mar 11, 2025

Advertising; business management, organization and administration; office functions.

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Mar 11, 2025

First use in commerce: Mar 11, 2025

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

18 events

REGISTERED-PRINCIPAL REGISTER

Jan 27, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jan 27, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Dec 09, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 09, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 03, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

EXAMINERS AMENDMENT -WRITTEN

Nov 14, 2025

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Nov 14, 2025

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Nov 14, 2025

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Nov 14, 2025

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 14, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

NON-FINAL ACTION WRITTEN

Nov 12, 2025

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Nov 12, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Nov 12, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Oct 28, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Oct 14, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NOTICE OF DESIGN SEARCH CODE E-MAILED

Oct 14, 2025

NOTICE OF DESIGN SEARCH CODE E-MAILED

NEW APPLICATION ENTERED

Jun 06, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Jun 06, 2025

APPLICATION FILING RECEIPT MAILED

IT'S NOT PERSONAL, IT'S BUSINESS.

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Other Marks by The Hilb Group, LLC

Other Marks in Class 035 — Advertising, business management & retail services

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