Who owns the IT'S SIMPLE. DONE BETTER. trademark?

The IT'S SIMPLE. DONE BETTER. trademark is owned by CHOICE HOTELS INTERNATIONAL, INC..

What class is the IT'S SIMPLE. DONE BETTER. trademark registered in?

The IT'S SIMPLE. DONE BETTER. trademark is registered in Class 043 (Food & beverage services, hospitality).

What is the serial number for IT'S SIMPLE. DONE BETTER.?

The USPTO serial number for IT'S SIMPLE. DONE BETTER. is 86597070.

What is the registration number for IT'S SIMPLE. DONE BETTER.?

IT'S SIMPLE. DONE BETTER. is registered under USPTO registration number 4994424.

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USPTO Trademark Record

REGISTERED

IT'S SIMPLE. DONE BETTER.

SN 86597070·Reg 4994424·Filed Apr 14, 2015

Owner CHOICE HOTELS INTERNATIONAL, INC.

Services for providing food and drink; temporary accommodation.

IT'S SIMPLE. DONE BETTER. (Serial No. 86597070), Registration No. 4994424, is a registered US trademark filed on Apr 14, 2015 by CHOICE HOTELS INTERNATIONAL, INC.. This trademark covers Class 043 (Food & beverage services, hospitality).

Section 8/9 declaration window: July 07, 2036

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Mark Intelligence

IT'S SIMPLE. DONE BETTER. (Reg. #4994424) is a registered US trademark that has been protecting its owner, CHOICE HOTELS INTERNATIONAL, INC., since 2015. The mark covers Class 043 (Food & beverage services, hospitality). Goods and services include Services for providing food and drink; temporary accommodation.. The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 14, 2015

SERIAL

86597070

REG#

4994424

REGISTERED

Jul 05, 2016

Filing Information

StatusREGISTERED

Filing DateApr 14, 2015

Serial Number86597070

Registration No.4994424

Registration DateJul 05, 2016

Status DateJan 05, 2026

Published for OppositionSep 01, 2015

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 043Food & beverage services, hospitality

US codes: 100, 101

First use anywhere: Jul 31, 2015

First use in commerce: Jul 31, 2015

Services for providing food and drink; temporary accommodation.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

38 events

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 05, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jan 05, 2026

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jan 05, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Dec 30, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Sep 22, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jul 05, 2025

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Nov 20, 2023

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Nov 20, 2023

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 20, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 20, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Nov 20, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 18, 2021

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Oct 18, 2021

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Oct 18, 2021

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Jul 08, 2021

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jul 05, 2021

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jul 18, 2018

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 09, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 09, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Mar 01, 2017

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Aug 10, 2016

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

REGISTERED-PRINCIPAL REGISTER

Jul 05, 2016

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jun 01, 2016

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

May 31, 2016

STATEMENT OF USE PROCESSING COMPLETE

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

May 31, 2016

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

May 22, 2016

CASE ASSIGNED TO INTENT TO USE PARALEGAL

TEAS STATEMENT OF USE RECEIVED

Apr 27, 2016

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Apr 27, 2016

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 27, 2015

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 01, 2015

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

PUBLISHED FOR OPPOSITION

Sep 01, 2015

PUBLISHED FOR OPPOSITION

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 12, 2015

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 24, 2015

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jul 22, 2015

ASSIGNED TO EXAMINER

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

May 27, 2015

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

NOTICE OF PSEUDO MARK E-MAILED

Apr 22, 2015

NOTICE OF PSEUDO MARK E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 21, 2015

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Apr 17, 2015

NEW APPLICATION ENTERED

Other Marks by CHOICE HOTELS INTERNATIONAL, INC.

Additional USPTO filings from the same owner.

PAR

PARK INN

88837539

CHOICE HOTELS INTERNATIONAL, INC.

REGISTERED

ASC

ASCEND COLLECTION

99119890

Choice Hotels International, Inc.

REGISTERED

WHE

WHERE THE JOY HAPPENS

99153898

Choice Hotels International, Inc.

REGISTERED

RAD

RADISSON B L U

98578218

Choice Hotels International, Inc.

REGISTERED

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IT'S SIMPLE. DONE BETTER.

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Other Marks by CHOICE HOTELS INTERNATIONAL, INC.

Other Marks in Class 043 — Food & beverage services, hospitality

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