Who owns the IT'S SO GOOD TO BE BAD trademark?

The IT'S SO GOOD TO BE BAD trademark is owned by CAROLINA HERRERA LTD..

What class is the IT'S SO GOOD TO BE BAD trademark registered in?

The IT'S SO GOOD TO BE BAD trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for IT'S SO GOOD TO BE BAD?

The USPTO serial number for IT'S SO GOOD TO BE BAD is 79177379.

What is the registration number for IT'S SO GOOD TO BE BAD?

IT'S SO GOOD TO BE BAD is registered under USPTO registration number 5061498.

ITS

USPTO Trademark Record

REGISTERED

IT'S SO GOOD TO BE BAD

SN 79177379·Reg 5061498·Filed Oct 08, 2015

Owner CAROLINA HERRERA LTD.

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

IT'S SO GOOD TO BE BAD (Serial No. 79177379), Registration No. 5061498, is a registered US trademark filed on Oct 08, 2015 by CAROLINA HERRERA LTD.. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

renewal 10y period: October 19, 202616 days remaining

Mark Intelligence

IT'S SO GOOD TO BE BAD (Reg. #5061498) is a registered US trademark that has been protecting its owner, CAROLINA HERRERA LTD., since 2015. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 4 opposition proceedings during prosecution.

FILED

Oct 08, 2015

SERIAL

79177379

REG#

5061498

REGISTERED

Oct 18, 2016

Owner

Applicant

CAROLINA HERRERA LTD.

Entity

Not Provided

State

Address

501 Seventh Avenue, New York, New York, 10018

Country

Attorney

NameBrooks R. Bruneau

Law firm

Brooks R. Bruneau FisherBroyles, LLP

Docket

04758.T047US

Address

100 Overlook Center, Second Floor, Princeton, NJ 08540, UNITED STATES

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Filing Information

StatusREGISTERED

Filing DateOct 08, 2015

Serial Number79177379

Registration No.5061498

Registration DateOct 18, 2016

Status DateMay 02, 2023

Published for OppositionAug 02, 2016

Mark TypeStandard characters

Attorney Docket04758.T047US

Status DescriptionLive and registered, Section 71 and 15 accepted and acknowledged

Filing Signals

FILED

2015

YEARS AGO

11y

CLASSES

MADRID FILINGS

—

Opposed 4× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

36 events

COURTESY REMINDER - SEC. 71 (10-YR) E-MAILED

Oct 18, 2025

COURTESY REMINDER - SEC. 71 (10-YR) E-MAILED

INTERNATIONAL REGISTRATION RENEWED

Sep 11, 2025

INTERNATIONAL REGISTRATION RENEWED

REGISTERED - SEC. 71 ACCEPTED & SEC. 15 ACK.

May 02, 2023

REGISTERED - SEC. 71 ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 71 & 15 - E-MAILED

May 02, 2023

NOTICE OF ACCEPTANCE OF SEC. 71 & 15 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 27, 2023

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

NEW REPRESENTATIVE AT IB RECEIVED

Dec 24, 2022

NEW REPRESENTATIVE AT IB RECEIVED

TEAS SECTION 71 & 15 RECEIVED

Oct 11, 2022

TEAS SECTION 71 & 15 RECEIVED

COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED

Oct 18, 2021

COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED

NEW REPRESENTATIVE AT IB RECEIVED

Jul 09, 2021

NEW REPRESENTATIVE AT IB RECEIVED

CHANGE OF NAME/ADDRESS REC'D FROM IB

Dec 20, 2019

CHANGE OF NAME/ADDRESS REC'D FROM IB

FINAL DECISION TRANSACTION PROCESSED BY IB

Mar 10, 2017

FINAL DECISION TRANSACTION PROCESSED BY IB

FINAL DISPOSITION PROCESSED

Feb 22, 2017

FINAL DISPOSITION PROCESSED

FINAL DISPOSITION NOTICE SENT TO IB

Feb 22, 2017

FINAL DISPOSITION NOTICE SENT TO IB

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

Jan 18, 2017

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB

Nov 25, 2016

NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB

REGISTERED-PRINCIPAL REGISTER

Oct 18, 2016

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Aug 02, 2016

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 02, 2016

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 13, 2016

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB

Jul 13, 2016

NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

Jul 13, 2016

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

LAW OFFICE PUBLICATION REVIEW COMPLETED

Jun 28, 2016

LAW OFFICE PUBLICATION REVIEW COMPLETED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 18, 2016

APPROVED FOR PUB - PRINCIPAL REGISTER

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 09, 2016

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 09, 2016

TEAS/EMAIL CORRESPONDENCE ENTERED

ASSIGNED TO LIE

May 25, 2016

ASSIGNED TO LIE

TEAS RESPONSE TO OFFICE ACTION RECEIVED

May 13, 2016

TEAS RESPONSE TO OFFICE ACTION RECEIVED

REFUSAL PROCESSED BY IB

Mar 04, 2016

REFUSAL PROCESSED BY IB

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

Feb 12, 2016

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

REFUSAL PROCESSED BY MPU

Feb 12, 2016

REFUSAL PROCESSED BY MPU

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

Feb 12, 2016

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

NON-FINAL ACTION WRITTEN

Feb 11, 2016

NON-FINAL ACTION WRITTEN

ASSIGNED TO EXAMINER

Jan 30, 2016

ASSIGNED TO EXAMINER

APPLICATION FILING RECEIPT MAILED

Dec 08, 2015

APPLICATION FILING RECEIPT MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Dec 04, 2015

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

SN ASSIGNED FOR SECT 66A APPL FROM IB

Dec 03, 2015

SN ASSIGNED FOR SECT 66A APPL FROM IB

IT'S SO GOOD TO BE BAD

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Other Marks by CAROLINA HERRERA LTD.

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